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Dassler brothers’ rift

Brothers Adi and Rudi Dassler fell out in 1948. They'd go on to create sportswear firms Adidas and Puma.
Reena Stanton-Sharma hears from Adi's daughter, Sigi Dassler.

In 1948, brothers Adi and Rudi Dassler who lived in a small German town fell out. They went on to create globally renowned sportswear firms Adidas and Puma.

Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear.

Reena Stanton-Sharma hears from Adi Dassler’s daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC who paid tribute to her dad’s shoes in their 1986 song My Adidas.

(Photo: Adi Dassler. Credit: Brauner/ullstein bild via Getty Images)

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9 minutes

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Sat 1 Oct 2022 23:50GMT
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