主播大秀


Explore the 主播大秀
Radio 4
PROGRAMME FINDER:
Programmes
Podcast
Schedule
Presenters
PROGRAMME GENRES:
News
Drama
Comedy
Science
Religion|Ethics
History
Factual
Messageboards
Radio 4 Tickets
Radio 4 Help

About the 主播大秀

Contact Us

Help


主播大秀 Radio 4 - 92 to 94 FM and 198 Long WaveListen to Digital Radio, Digital TV and OnlineListen on Digital Radio, Digital TV and Online

News and Current Affairs
IN BUSINESS
MISSED A PROGRAMME?
Go to the Listen Again page
PROGRAMME INFO
Thursdays 20:30-21:00
Rpt: Sundays 21:30-22:00
Peter Day examines trends and developments in industry and the world of work.

Send your comments to:

The Editor
In Business,
1210 主播大秀 White City,
London
W12 7TS
LISTEN AGAIN
Listen to In Business for 9 January 2003
PRESENTER
PETER DAY
Peter Day
PROGRAMME DETAILS
Thursday 9 January
Prahalad.
Management guru, C.K. Prahalad

Poverty Profits

This week In Business hears from an acclaimed management guru with an urgent message for the world's largest corporations : don't ignore the poor world -- as it's a vital market for the goods and services you produce.

Peter Day speaks with C.K Prahalad, a professor at the top-ranking American business school at Ann Arbor in Michigan. For 12 years he has been one of the very best-known management experts in the world, constantly pushing at conventional ideas about companies and their strategies. Born and educated in Calcutta, C.K Prahalad is best-known for his collaboration with Professor Gary Hamel on the idea of "corporate core competence?".

In a recent article in the Harvard Business Review, Professor Prahalad co-authored an article called : 鈥淪erving the World鈥檚 Poor, Profitably鈥. The idea is summed up like this : 鈥淚mproving the lives of people at the bottom of the economic pyramid is a noble endeavour. It can also be a lucrative one.鈥 Professor Prahalad explains why giant multinationals should be interested in people who, on the face of it,have little or money to spend on manufactured goods.

Listen Live
Audio Help
IN BUSINESS

Latest Programme
Previous Programmes
Peter Day's profile

Contact us

CURRENT SERIES

Latest Programme
PREVIOUS SERIES

Programme Archive

Spring 2006
Autumn 2005
Summer 2005
Spring 2005
Spring 2004
Autumn 2003
Summer 2003
Spring 2003
Autumn 2002
Spring 2002

RELATED PROGRAMMES

Nice Work
Shop Talk


News blogs & pods




See Also

on Radio 4

Today

Any Questions

on the web








The 主播大秀 is not responsible for the content of external sites


News & Current Affairs | Arts & Drama | Comedy & Quizzes | Science | Religion & Ethics | History | Factual

Back to top

About the 主播大秀 | Help | Terms of Use | Privacy & Cookies Policy