The 5 live election story
Tricky thing about being at 5 live Interactive is that we have these fantastic operations either side of us. To our right is providing everything you could possibly want on a news site; to our left is with probably the best sports service on the planet (OK, we're biased). So when the big events come along we work very closely with those areas, but at the same time try and develop something that will reflect the uniqueness of 5 live.
So when we started thinking about the general election some time ago, we drew up a list of what we thought we could bring to the party. We wanted something that would show off the best of the station's election coverage, reflect the interests of the audience and also, hopefully, use the web to drive some new listeners to the network during this significant time.
We also wanted it to look really cool and unlike anything else out there. That last one I think is the first thing that said they wanted to achieve when we met them. A dynamic independent company in Manchester, they have been our partners in putting together the 5 live election story.
The aim is to provide a comprehensive overview of the election campaign, offering all our major interviews arranged by topic everyday. So if you want to hear all parties' views on education or the views of listeners, it's all there under the Education banner. The front of the election story shows you which subjects are the most talked about on air each day and you can navigate through the timeline to see how this is changing day-to-day.
The audio we normally offer online is only available for 7 days, but during the election you will be able to listen to all of 5 live's election content for the duration of the battle.
Elsewhere we will be live video streaming Nicky Campbell with the three leaders and 5 live Connect will bring together all your online contributions throughout the campaign.
Brett Spencer is 5 live's interactive editor
- You can explore the 5 live election story here.
Comment number 1.
At 9th Apr 2010, Prosperos Girl wrote:I read this through twice before I understood it .
Perhaps it needs to be made clear in the opening paragraph that a new service has been introduced and title of it explicitly announced.
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Comment number 2.
At 9th Apr 2010, ryanw wrote:If only 5Live spent as much time ensuring its coverage was fair and balanced as it did patting itself on the back.
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Comment number 3.
At 12th Apr 2010, Steve Bowbrick wrote:ryanw First of all, I guess back patting is in the eye of the beholder but I don't see much of it in Brett's post. I'm pretty sure he'll wait to see what users think of the 5 live election story before he starts to celebrate and, second, I know that quite a lot of the work that's gone into the new service has been concerned with ensuring balance in the content that's presented. Give it a chance and tell us what you think when you've had a go.
Steve Bowbrick, blogs editor
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Comment number 4.
At 12th Apr 2010, ryanw wrote:Steve, I am not talking about the Election Story, I am talking about your coverage more generally.
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