Can we make the new 5 live TV trail in 12 hours?
The cameras are rolling and it's all go behind the scenes here at the 5 live studios. We arrived at 5am this morning to start filming the new marketing campaign - A Day in the Live.
Typically, in the commercial world, the average ad would take about three-to-four months to make. However, for our new TV campaign we started filming this morning at 7am and fingers crossed Ö÷²¥´óÐã One at 7.27pm tonight (to be precise) you'll see the first from our week of new daily trails - each one shot, edited and put on air within 12 hours on the very same day it was shot.
We've got a small but tight-knit team of us tucked away in a back corridor capturing the intimate moments that make 5 live special. If you look at the video streams on the 5 live website you'll see Dominic Savage, the -winning director, tip-toeing around with Wojciech, our camera man, live in the studios.
Back here technical bods are working in our temporary mini-agency where we've got editing and sound facilities set up so we can analyse and cut the best bits to showcase the unique and dynamic way which 5 live brings you its daily shows.
We're hoping to get more people like you, our listeners, tuning in on a regular basis by showing TV viewers what they're missing on 5 live. We'll be here the whole week so watch us at work online with the webcams and tune in each evening on Ö÷²¥´óÐã One to see what we've put together from each day's output.
The first tape from the cameras has just been handed out from the studio so we best step to it and get to work...only four hours or so till we're on air.
Graham Smith is the account manager at Rainey Kelly Campbell Roalfe/ Y&R Team
Comment number 1.
At 21st Mar 2011, ryanw wrote:Why are you promoting the ad agency? Presumingly our hard earn tax payers money is being wasted of this exercise?
How surprising too that a picture of the big personality adorns this article. Having a look at the 5Live Flickr thread its all Bacon. Does no-one else work at 5Live?
A feel an FoI request coming on to see how much money is being wasted on this.
Care to tell us now, or does this need to be prised out of the Ö÷²¥´óÐã?
Perversely if the Ö÷²¥´óÐã wastes our money on an external resource I guess it's commercially sensitive, whereas if it's an internal project then the Beeb can be held accountable via FoI.
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Comment number 2.
At 21st Mar 2011, ryanw wrote:I see the comments functionality has been updated. Would be nice to be able to edit posts as mine are often unintelligible at first glance. Sigh.
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Comment number 3.
At 21st Mar 2011, Nigel Smith wrote:@ryanw - We don’t comment on the cost of campaigns as it is commercially sensitive information however it was made on Ö÷²¥´óÐã premises with a small team and the campaign simply showcases the station at work during a week long period. It was made as efficiently as possible. We are not advertising the agency, just crediting them as we would an indie production company on air or on TV. Rainey Kelly Campbell Roalfe/Y&R have a long relationship with and strong understanding of the Ö÷²¥´óÐã.
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Comment number 4.
At 21st Mar 2011, carrie wrote:If you have seven million listeners (Rajars, last quarter figures) why do you need to advertise on TV for more? Do you realise how irritating all the on air branding is every five minutes, and now we are to suffer them on TV too. What I would really like is an improvement in quality on 5Live that would relieve the tedium of low grade products such as 606 and the music crit piece that Vicky insists on continuing. Please look at the waste of resources - sending Shelagh to Japan comes to mind - and concentrate on your quality of broadcasting and not finding more people to listen to often what comes down to out and out tosh.
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Comment number 5.
At 21st Mar 2011, ryanw wrote:What is the purpose and justification for this expense Nigel?
I see that the cost of tv idents has previously been released or leaked.
Why is there such secrecy about how our money is spent with this self-promotion?
How long can we expect this campaign to run for?
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Comment number 6.
At 22nd Mar 2011, carrie wrote:Well I know I am seen as a sad person by some people who post on these blogs, but this morning, waking with a terrible headache, I turned to the thing that helps me get rid of pain - concentrating on something else. So between 6 and 7am I thought I would count certain things - twitter and the 5Live ident. I was amazed that twitter was mentioned only 6 times but then it was early for those kind of people to be awake, so I can understand Rachel just blethering it after ryanw posted she had said happy birthday to twitter on a tweet yesterday. But what shocked me the most when I added up the number of times 5Live was mentioned, it was said 24 times in an hour in the ident category. 24! As if we didn't know where we were.
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Comment number 7.
At 22nd Mar 2011, ryanw wrote:I was more struck this morning by the distinct lack of on-air chemistry between Rachel and Nicky. They just don't seem to get each other, and Nicky's humorous asides are totally lost on Rachel.
As much as Shelagh's giggling at Nicky's quips grates with some people at least their have a good on-air rapport.
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Comment number 8.
At 24th Mar 2011, The Great Gildersleeve wrote:Well, trailer three(unless it was shown at a different time)was not shown in the North East after the One Show like the previous two as we had a trailer for Ö÷²¥´óÐã Radio Newcastle so that kind of cancels out the reason for having trailers specially made to promote Radio 5.
Radio 5 listeners might be curious and watch them but as they already know of the station why do they need to be convinced anyhow.
To be honest what was featured in the trailers would have the opposite effect.
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Comment number 9.
At 24th Mar 2011, carrie wrote:Hey Gildy!
The trailers don't seem to prove there is anything to listen to on the station, if they were supposed to provide enticing snippets to lure you away from ???Radio Four, would you have been watching TV when they went out? No, having listened to the Archers, I suspect you would be lured in to listening to Front Row, which is in fact a grown up and mature version of Richard's show. And if you are a 5Liver, as you say, you are already accounted for in those 7 million listeners.
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Comment number 10.
At 24th Mar 2011, The Great Gildersleeve wrote:Good to see you Carrie...Are you OK? Be good to see you again sometime at the other place...
I hope the other networks will get some of the same publicity...
When the live coverage ended at the Houses of Parliament Bacon started his programme by talking about...the trailers again...not listening I wonder if everyone else featured in them has mentioned them as often as he has...
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Comment number 11.
At 24th Mar 2011, mpq wrote:I find myself in agreement with much of the above - the trail I saw was very disappointing and in rather odd taste, too. I would have thought the Ö÷²¥´óÐã would have certain standards regarding reuse of news items concerning deaths and/or named individuals in generic image trails.
Moreover I agree with Carrie's findings in #6 above. I don't listen to Five Live nearly as much as I used to and I think it's fair to say that the main reason I left was the excessive overbranding and irritatingly noisy idents and trails were driving me crazy. I wonder what listener demographic it is that those upstairs believe the current style and quantity of branding appeals to, and whether they really feel that it matches the content that is squeezed in between all the branding.
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Comment number 12.
At 24th Mar 2011, fluffyandpink wrote:#7 post ryanw
Today he co-hosted with his 'mate' from Countryfile; the smug, irritating J. Bradbury.
Who said nepotism was alive & kicking at the Beeb ;-)
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