Ö÷²¥´óÐã Three's plans for 2010
Post categories: Ö÷²¥´óÐã Three
| 10:00 UK time, Thursday, 7 January 2010
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Happy New Year, and thanks for taking the time to look at Ö÷²¥´óÐã Three's plans for 2010.
We're starting the year on a roll. Since our relaunch in February 2008, the channel hasÌýincreased its share of young audiences by 29%.
And in 2009 Ö÷²¥´óÐã Three became the most watched digital channel for 16-34 year olds during its broadcast hours.
But I want the channel to keep growing and improving - in both our appeal to young audiences, and the richness, range and public reputation of our output.
Ö÷²¥´óÐã Three's mission is clear - to provide thought-provoking and entertaining programmes for young viewers, featuring young British talent. I believe our new programme line-up delivers on this promise. It is a rich combination of documentaries, comedy,Ìýdrama andÌýentertainment - all underpinned by a host of young television stars.
In 2010 you'll see young stars from Russell Howard to Simon Bird,ÌýRussell ToveyÌýto Dan Clark. There are also opportunities for puppets, vampires, ghosts, werewolves and princesses...
Thought-provoking factual programming now sits at the heart of Ö÷²¥´óÐã Three, and this year the channel will continue to tackle a powerful range of complex subjects in ways that appeal to our young audiences. Over the next few months we'll cover autism, globalisation, disability sports and child trafficking. We will also continue toÌýincrease our coverage of the wider world with documentaries on women's rights in Afghanistan and the use of rape as a weapon of war in the Congo.Ìý
Ö÷²¥´óÐã Three isÌývery committed to developing the next generation of young British talent, both in front of and behind the camera. I am excited by the way home-grown British drama is developing on the channel. This month sees the return of the hit series Being Human, and later in the year comes a new relationship drama, Lip Service.
But weÌýalso have plans in place to develop the next generation of stand-out scripts and talented young performers. Being Human started life as one of a series of drama pilotsÌýbroadcast by Ö÷²¥´óÐã Three in 2008. This year we are going to repeat that experiment with three new drama pilots featuring vibrant young casts. We will ask our audience for their feedback on the pilots, and will take this into account when we decide which to commission as a full series.
Shows that make young viewers laugh continue to be the lifeblood of Ö÷²¥´óÐã Three andÌýcommitment to new talent is deeply embedded in our comedy plans for 2010. It has been fantastic to witness Gavin and Stacey's hugely successful transfer from Ö÷²¥´óÐã Three to Ö÷²¥´óÐã One, and we are working hard to develop the next generation of young stars. New shows this year include character comedy from Simon Brodkin in the form of The Lee Nelson Show; an ambitious new puppet show, We Are Mongrels; and the beautifully written new sitcom Young, Lazy and Unemployed.
Our entertainment plans should also give young audiences plenty to make them smile in the coming months. The last year has been something of a renaissance for entertainment programming on Ö÷²¥´óÐã Three, from break-out hit Russell Howard's Good News to the recent Move Like Michael Jackson. We plan to build on this momentum in 2010 with The King Is Dead, a unique new entertainment show starring Simon Bird that combines character comedy with elements of a panel show, a chat show and a spoof job interview. We will also be bringing three foreign princesses to Essex to find love in The Undercover Princesses, and Russell Howard will return with more of his Good News.
This is just a taste of the line-up on Ö÷²¥´óÐã Three in the coming months, and I hope you find plenty to enjoy. In 2010, there is certainly a great range of programmes on the channel that find contemporary and energetic ways to inform, educate and entertain young viewers.
Danny Cohen is the Controller, Ö÷²¥´óÐã ThreeÌý
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