RAJAR radio listening figures out today
Post categories: Audio & Music,ÌýRadio figures,ÌýRajar
| 10:33 UK time, Thursday, 5 August 2010
In an age when we have so much media competing for our time, it is a testament to radio that more of us than ever are listening to it. Reach for quarter 2010 was at an all time high with 46.8m people listening weekly.
My name's Margo Swadley and along with my team at the Ö÷²¥´óÐã, it's our job to analyse the radio listening figures that are released every quarter by the industry body, .
April to June 2010 figures out today show that it's been a strong quarter for radio and for Ö÷²¥´óÐã national speech networks in particular. No doubt the general election and World Cup helped attract listeners - Radio 4 and 5 live both hitting their highest ever weekly reach (10.4m and 6.8m respectively). Reach being the number of people who listened to a station for more than 5 minutes each week.
It was also a strong quarter for commercial radio with significant increases in reach for both local and national commercial.
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From quarter to quarter we are continuing to see a growth in digital radio listening. Digital radio reach is now at 38.7% and DAB radio reach is at 23.5%. On the digital only stations, 6 Music, Asian Network and Radio 7 were all up on last year's listening figures.
Claimed mobile listening was steady on the quarter, but with the introduction of live radio listening on mobiles, we'll be watching it closely over the next few quarters.
Margo Swadley is Head of Audiences for Audio & Music
My name's Margo Swadley and along with my team at the Ö÷²¥´óÐã, it's our job to analyse the radio listening figures that are released every quarter by the industry body, .
April to June 2010 figures out today show that it's been a strong quarter for radio and for Ö÷²¥´óÐã national speech networks in particular. No doubt the general election and World Cup helped attract listeners - Radio 4 and 5 live both hitting their highest ever weekly reach (10.4m and 6.8m respectively). Reach being the number of people who listened to a station for more than 5 minutes each week.
It was also a strong quarter for commercial radio with significant increases in reach for both local and national commercial.
Ìý
From quarter to quarter we are continuing to see a growth in digital radio listening. Digital radio reach is now at 38.7% and DAB radio reach is at 23.5%. On the digital only stations, 6 Music, Asian Network and Radio 7 were all up on last year's listening figures.
Claimed mobile listening was steady on the quarter, but with the introduction of live radio listening on mobiles, we'll be watching it closely over the next few quarters.
Margo Swadley is Head of Audiences for Audio & Music
- Read more about the Ö÷²¥´óÐã's 2010 RAJAR figures on the Press Office website
- Visit the
Comment number 1.
At 5th Aug 2010, Tramp wrote:Congratulations to everyone at 6music for another spectacular rise in listening - you made the station that listners fought so hard to save.
The blog post doesn't actually tell the whole story because Radio 7's listening rose by 14%, Asian Network's by 22% but 6music's rose by over 100%. Nor is there any mention of the fact that 1Xtra's audience fell by 5%. Nor the fact that stations like NME radio increased their audience too.
There were some who said just a few short months ago that 6music was not value for money, that it created little public value and that it couldn't increase its audience without a negative impact on commercial radio. Those people are clearly clueless about radio, know nothing about how creating content, and would be far better employed working in an industry other than broadcasting.
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Comment number 2.
At 5th Aug 2010, U14532624 wrote:Congrats to 6Music listeners
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Comment number 3.
At 18th Aug 2010, bearfreeman wrote:6 Music had less listeners than Planet Rock before the recent 'publicity stunt', yet unbelievably, the Ö÷²¥´óÐã virtually censors rock music, preferring instead to provide three pop services; R1, R2 & Ö÷²¥´óÐã 6 Music.
How many pop stations do we need?
What about other genres, why doesn't the Ö÷²¥´óÐã provide anything but pop & classical?
Isn't it time that the Ö÷²¥´óÐã woke up and recognised that a huge swathe of the population is being totally ignored? As a nation, we're very good at producing many of the world's finest rock musicians, famous household names in many countries - except that is, here in their own country.....
The Ö÷²¥´óÐã has enough resources to be seen as a fairer and more democratic organisation, by simply providing some variety in its output. I could easily address this decades old problem given the chance, it's time for Ö÷²¥´óÐã Rock! ;o)
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