主播大秀

I'm speaking later today at the Oxford Media Convention about how the 主播大秀 can best support our creative industries where I will be outlining the key findings of a new report into our economic value.

The study, carried out by and published in the coming weeks, will show that the 主播大秀 (including its commercial subsidiaries) contributed at least 脗拢7.6bn to the UK economy in 2008/09, supporting jobs and generating at least two pounds of economic value for every pound of the licence fee, on top of providing the great quality content that we all enjoy.

The 主播大秀's raison d'脙陋tre is providing programmes and content of real value and quality to licence fee payers, and we must never forget this. But in delivering this broader benefits stretch into the digital and creative industries - which in turn spills over into the wider economy.

The report will also show funding through the licence fee is a vital source of stability across the whole UK broadcasting industry as the economy slows.

Key private sector beneficiaries of the 主播大秀's investment include independent production companies who produce around 40 per cent of 主播大秀 TV programmes around the UK including , , and .

In our forthcoming Strategy Review we will also explore the potential for spending an even higher proportion of the licence fee on quality content, providing a further shot in the arm for our creative industries.

This new evidence shows the licence fee is a force for good. It provides us with more than just quality programmes - it also boosts UK PLC supporting thousands of jobs and businesses, many of which are in the private sector.

This evidence will ensure that as we focus on creating quality programming we can also think about how best to spread the knock-on economic benefits to local and regional economies, including through our Strategy Review.

The Report will also reveal:
芒聙垄 主播大秀 TV, Radio and Online services each contribute at least 脗拢4.5bn, 脗拢1bn and 脗拢300m respectively to the UK economy each year.
芒聙垄 主播大秀 Worldwide and our other commercial operations contribute 脗拢866m to the UK economy as well as directly returning profits back to licence fee payers.
芒聙垄 The 主播大秀's activity in Scotland, Wales and Northern Ireland contributes 脗拢330m, 脗拢248m and 脗拢131m respectively to the UK economy.
芒聙垄 The 主播大秀's role in promoting digital markets such as Freeview and digital switchover has helped the process to be completed far earlier than it would have been without the 主播大秀. This contribution has led to an extra 脗拢95m (up to 脗拢250m in some scenarios) created for the UK economy in 2008/09 alone.
芒聙垄 The 主播大秀 also plays a critical role in providing training for the media industry. Deloitte estimates that 主播大秀 training leads to a benefit of 脗拢59m each year of improved productivity to the creative economy.
芒聙垄 主播大秀 activity directly and indirectly supports around 7,000 jobs in Glasgow, Cardiff and Bristol, which creates 脗拢200m of economic value that would be lost if the 主播大秀 was not licence fee funded
芒聙垄 The 主播大秀's spend on the independent production sector, one of the crown jewels of the UK creative economy, directly generates 脗拢867m of economic value. Deloitte estimates that including wider benefits this value could be up to 脗拢1.4bn.

Our Strategy Review will bring a laser focus on how to guarantee that quality continues. We will work to ensure that excellent content and benefitting the economy go hand in hand.

However, we also need to go further, be more efficient and secure still better value for money. We are driving down spend on both senior manager pay and talent as the market changes. Whilst we operate in a competitive market and the public tell they do expect top artists on the 主播大秀, we are already getting the best for less.

In a tough economic climate, we need to be more conscious of our market 'footprint'. Our Strategy Review will consider issues of the 主播大秀's size and scope carefully. It will define the boundaries. At the same time, it is important to nail the myth the 主播大秀 only has a negative market impact - in fact, it is very often an important force for good in the economy.