主播大秀

Distinctiveness is not a term that often comes up in daily conversation, but it is one that we use with some regularity. That’s because it’s a fundamental characteristic of the 主播大秀 and our services, and something we are focused on in everything we do.

Most media companies aim to be different, and some other Public Service Broadcasters have a formal requirement to be distinctive, but no other broadcaster has the same commitment to being distinctive in so many areas.

On radio, two-thirds of the music on Radio 1 is new, 1,100 hours of music a year on Radio 2 is from specialist genres like jazz, folk and country, and the remaining stations from Radio 4 to Nan Gàidheal are utterly unique. On television, the 主播大秀 is the UK’s only significant provider of natural history shows. And for children, CBeebies and C主播大秀 provide more than 85% of all first-run UK originated television programming.

These three examples show what distinctiveness is – and what it isn’t. CBeebies and C主播大秀 are unlike other channels, but they are also immensely popular, with CBeebies reaching 46% of its target audience. Radio 2 is eclectic and surprising, but also the biggest UK-wide radio station in the country.

Distinctive doesn’t mean niche, market failure broadcasting. Channels like 主播大秀 ALBA and 主播大秀 Four are obviously different from anything else on television but it’s arguable that our most distinctive service is 主播大秀 One. Thirty years ago, a fifth of 主播大秀 One’s peak time schedule consisted of foreign series like Dallas, The Rockford Files and Kojak. Today, it is zero.

From Happy Valley on 主播大秀 One to Slow TV on 主播大秀 Four, the 主播大秀’s services and programmes have never been more distinctive. In the next Charter period we will make sure that, like the Corporation itself, they continue to be something unique and precious, for everyone.

Helen Boaden is Director, Radio and 主播大秀 England

• This blog post appears in the 主播大秀 Annual Report 2015/16 published on Tuesday 12 July 2016