officially launched in October this year with the very first pan-channel broadcast of , a stylish reworking of The Beach Boys' classic song uniting 27 internationally acclaimed artists from across the musical genres including Kylie Minogue, Pharrell, Florence Welch, Brian Wilson and Stevie Wonder. The film has been watched approximately 27m times across 主播大秀 social media accounts in addition to the millions who watched it when it was broadcast on 主播大秀 television. While I walked to the train station at 7am on October 8th, I was called by Australia鈥檚 ABC News requesting an interview about the cover, and the campaign has subsequently won Marketing Week鈥檚 Campaign of the Year. What started as a germ of an idea went on to grab the world鈥檚 attention and also became as a fundraiser for Children in Need.
The first 主播大秀 Music Awards - live on 主播大秀 One on the 11th December
主播大秀 Music is the 主播大秀鈥檚 strongest commitment to music in 30 years, comprising of an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives, designed to strengthen its place as a world leader in music broadcasting and commissioning, and enhance the UK鈥檚 position as a world leader in music creation and performance.听 British musicians are flying the flag around the world this year with Sam Smith, Ed Sheeran and Jessie J leading the charge, so it鈥檚 a good time for 主播大秀 Music to spread its wings.听 The 主播大秀 is the UK鈥檚 biggest supporter of music through its coverage on radio, television and online, so it鈥檚 natural to create a yearly spectacular event to celebrate this commitment.听 As technological innovation steams ahead, it鈥檚 even more important for the 主播大秀 to create moments where everyone comes together for shared events.听 The programme is being approached from a different perspective 鈥� it鈥檚 not about Youtube views, social media hits or record sales 鈥� it鈥檚 the story of the year of music through the prism of the 主播大秀.
I keep being asked "Aren't there enough televised music awards show?" 听And my answer is no 鈥� not on the ambitious scale that we are aiming for. 听What makes it different from other shows is that there are a number of quintessential 主播大秀 elements. 主播大秀 Introducing will present Catfish and the Bottlemen, a Welsh rock band who will perform for the very first time on television on the night.听 The , who are funded by the Licence Fee, will be accompanying a few of the artists to produce epic versions of their songs.听 And of course it鈥檚 being broadcast on three of the 主播大秀鈥檚 networks 鈥� Radio 1, Radio 2 and 主播大秀 One in peak-time - a real commitment from Ben Cooper, Controller of Radio 1 and 1Xtra, and Charlotte Moore, Controller of 主播大秀 One.听 The list of performers include Calvin Harris , 主播大秀 Introducing鈥檚 Catfish and the Bottlemen, Clean Bandit, Coldplay, Ella Henderson, Ellie Goulding, John Newman, Labrinth, One Direction, Paloma Faith, Take That, Sir Tom Jones and the 主播大秀 Concert Orchestra.
主播大秀 staff who work in music programming across local and national radio, television and online, as well as external music journalists, have voted for International Artist and UK Artist of the Year categories from a long list of 50 created by 主播大秀 radio airplay from PPL data.听 David Bowie, Ed Sheeran, Elbow, Jungle, Royal Blood, Sam Smith battle for the accolade of British Artist of the Year, whilst Dolly Parton, Gregory Porter, Lorde, Pharrell, Prince and Taylor Swift compete for International Artist of the Year.
It鈥檚 主播大秀 Music鈥檚 aims to grow and build an appetite for more live music performance on television, even though we produce 300 hours of original live and record televised music on the 主播大秀, which is more than any broadcaster.听 Despite the audience being more fragmented than ever before, this year we鈥檝e had some noticeable triumphs. Radio 2鈥檚 Sounds of the 80s hosted by Sara Cox has had 2.12m views in 2014 on , and October鈥檚 Radio 2 In Concert by with 1.3m views.听听 Radio 1鈥檚 Big Weekend had 5.8m online requests, a figure up 30% year on year.听 主播大秀 Four Friday nights is a regular pitstop for music fans interested in delving deeper into the music world, and Later on 主播大秀 Two continues to feature both legendary talent as well as burgeoning musicians from around the globe. The One Show now has a regular music slot, putting more music on the country鈥檚 most popular TV channel and this year has included live performances from De La Soul, Robert Plant and Lang Lang.听 听2014 music television highlights will see TOTP2 on 主播大秀4 reach the seminal year of 1980 from January and Reginald D Hunter exploring the Songs of the South on 主播大秀2 in February.
We are putting all of our firepower behind Thursday night. Hopefully the audience reception will be good and we鈥檒l look at creating more live music for television. And we hope to return with the second Music Awards next year. Do tune in on Thursday night 鈥� I hope you enjoy the show.
is Director, Music
- The inaugural is on Radio 1, Radio 2 and 主播大秀 One live at 8pm. There are on Radio 1 and 2, and a live y broadcast live from 10pm on Radio 1 and 2.
- The of acts is available on the 主播大秀 Music Awards website.
- have also made a 主播大秀 Music Awards playlist available.
听