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The viewing habits of children aged 5-11 and what their parents enjoyed watching when they were children inspires latest selection of pictures on . It also forms the basis of TV Licensing鈥檚 latest TeleScope survey, which Head of Revenue Management Pipa Doubtfire introduces below.

Back in December when I blogged about I explained a little about our work. Today with the launch of Telescope 2014, I鈥檓 able to share another major publication from TV Licensing.听

听is an annual TV industry report produced by TV Licensing and one which presents an insightful snapshot of the nation鈥檚 viewing habits. It also provides us with an opportunity to emphasise to people that amid the ever-changing technology landscape, a TV licence is still needed to watch or record live television.

Now in its fourth year, the TeleScope survey changes its focus annually. The first report in 2011 highlighted how we鈥檙e watching more TV than perhaps we realise. In 听we learnt (amongst other things) that the mainstream growth of second screen technology had created the phenomenon of 鈥榗hatterboxing鈥�, a word describing the use of social media such as Twitter to comment on TV programmes while watching them. And in 2013 we studied the emotional connections with television programmes via our online app and went some way to measure how output made us viewers happy.

This year we鈥檝e focussed our annual look at the nation鈥檚 TV viewing habits, , on children鈥檚 television. What have we learnt? The living room remains, even with the rise of mobile devices, our favourite place to watch 鈥榤ust see鈥� programmes 鈥� naturally enough in the company of our friends and family. Not only that, the UK still loves live TV. As a nation, we watch around four hours of TV a day, with 90 per cent of all viewing being live. This includes events like New Year鈥檚 Eve (the most watched programme of 2013), sports events (like Wimbledon) and news - all live TV musts.

And where TVs are concerned, the preference for bigger screens continues. 70 per cent of screens purchased in 2013 were between 26鈥� and 33鈥� with screens over 46鈥� accounting for 16 per cent of sales.

However, tablet ownership continues to increase amongst children. Our research shows the location they are watching TV is changing, especially in their bedrooms. In 2013, the use of tablets at home has tripled (42 per cent from 14 per cent in 2012) for 5 to 15-year-olds, whilst those who had a TV in their bedroom dropped (from 59 per cent to 52 per cent).

So in terms of programming, what are the favourite shows for children and adults alike? Everybody can remember what his or her favourite programme was and many people have a second chance to appreciate a new generation of shows and characters, as they watch with their own children. This common experience is what makes the results of our nationwide survey of the UK鈥檚 favourite children鈥檚 TV shows so fascinating.

Children鈥檚 TV - as well as wider family entertainment programming - continues to play a central role in households. The families we spoke to during our research for TeleScope had a wide variety of watching habits, but all found TV programmes had the ability to bring the family together.

With dedicated children鈥檚 channels, such as CBeebies, C主播大秀, and The Disney Channel, the viewing options for today鈥檚 children are greater than ever.

Perhaps it should come as no surprise that whether your era was Grange Hill, Sooty, the Teletubbies or Bagpuss, children鈥檚 TV has the ability to make a lifelong impression. It is output which resonates with viewers, creating formative experiences which echo through the years. I can also revel in the indelible memories being formed as my own children now relish the likes of Horrible Histories and Deadly 60.

It鈥檚 that joy we all experience whatever age recalling the programmes we enjoyed as children which has inspired our latest YouTube series. We鈥檙e celebrating past children鈥檚 characters like Noddy, Nanny from Count Duckula and The Wombles through the voice actors who played them. The suite of four films 鈥�鈥� are available on the TV Licensing YouTube video channel 鈥� I鈥檝e included one of them below.

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is Head of Revenue Management, TV Licensing.

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