We’re launching a new partnership with the Premier League.
It’s called – and is designed to inspire children throughout the UK to become more active and in turn enhance their learning.
One fifth of children are overweight or obese when they begin school, increasing to a third by the time they leave primary school.
But we can only tackle this in a positive way. The benefits of activity for young children beyond just health and fitness can be huge –a few minutes of exercise are proven to improve concentration, behaviour and self-esteem. And it seems to help exam results too.
Both organisations were committed to doing to something about this challenge and working together allows us to really bring our respective strengths to the table.
The Premier League is a global brand and football has the power to connect and excite young people. There is also the reach and strength of a network of Clubs across the country.
We can bring the expertise of 主播大秀 Learning to create fun, free, educational videos and deliver a campaign targeted at tacking this societal challenge. Alongside this we can use the relationship that the 主播大秀 has with children, teachers, parents and families throughout the UK.
This collaboration has culminated in the launch of Super Movers this week, fronted by Gabby Logan, Alex Scott and Radzi Chinyanganya.
Gabby Logan, Alex Scott and Radzi Chinyanganya launch Super Movers
Over on the is an abundance of ‘Brain Booster’ videos such as and - simple solutions to help children learn while they move - all linked to the UK curricula and easy to use in the classroom, with no extra equipment required.
Super Movers will also help encourage families to live active lifestyles and can be used at home with a range of ‘Just For Fun’ videos and games designed to get children and grown-ups moving together in their living rooms. Naturally my favourite includes Arsenal mascot – .
To cap the week off there will be a Super Movers Live Lesson taking place at Anfield, home of Liverpool FC – a prime example of what a strong collaboration this is.
This partnership represents a long term commitment between two organisations that want to affect positive change. I’m confident that Super Movers will achieve something truly transformative that proves the power of partnerships.
James Purnell is Director of Radio and Education.
- Visit the Super Movers website.
- Read the press release '' on the 主播大秀 Media Centre website.