主播大秀 Radio Cymru's giant radio
主播大秀 Radio Cymru's summer programming begins with the Big Day Of Summer on Friday 20 June. It also demands a big radio. In this blog post, Betsan Powys introduces the special programmes and the country-wide campaign to raise awareness about them. We've provided a Welsh translation at the bottom of this post.听
You may not know it yet, but today鈥檚 a big day for a big 主播大秀 radio station.
The station鈥檚 gone through recently. It鈥檚 got some big ambitions, too, and certainly some of the biggest personalities in radio. This summer it鈥檚 got plans (you guessed it, big plans鈥�) to get out there, right in the heart of its audience, with a series of OBs. And it鈥檚 all kicking off today with wall-to-wall programmes from around the country. Today is Radio Cymru鈥檚 Big Day of Summer (Diwrnod Mawr yr Haf).
To be honest, between you and me it鈥檚 actually not that much of a big deal for to be out there in the community. It happens all the time, you see, and for your average 主播大秀 Radio Cymru listener it鈥檚 about as much of a surprise to see breakfast presenter down their way, for example, as it might be for them to bump into, say, Mr Thomas from the local tennis club.
But the new schedule鈥檚 been well received and we thought it was time for an innovative way to get maximum recognition for the new line-up of presenters and, just as importantly, allow their distinctive personalities to shine through.
Because Radio Cymru is not just one radio station, it鈥檚 at least four or five stations rolled into one to serve a diverse Welsh language audience. If you want news, sport, traffic and travel, weather, great music of all sorts, chat, drama, poetry, comedy, politics, literature, competitions, opinion, panel shows or rural affairs on your radio station (and you also want it in Welsh on a big national station for the whole country) you know where to come鈥�
So there was only one solution, really, for the marketing campaign, when it came down to it. We had to have a big radio - and a series of TV promos, filmed - on location of course - in , Caernarfon and .
The big radio () is going to be out and about over the next few months, too, at big festivals and local events, because we think it鈥檒l be a talking point and a way to get people to come over, say hello to our presenters and programme makers wherever they may be, and make a real connection. (Hopefully they鈥檒l take some selfies for their social media accounts too, but that would just be a bonus!) Whether they鈥檙e already among the tens of thousands of avid Radio Cymru listeners, or perhaps they don鈥檛 listen much at the moment, we know there鈥檚 something on our big station for everyone - and this summer we鈥檙e going to get that message out.
鈥ig time!
P.S. If you spot our giant radio today, please let us know and you might win a prize!
Efallai nad ydych yn gwybod hyn eto, ond mae heddiw yn ddiwrnod mawr i orsaf radio fawr.
Mae'r orsaf wedi mynd drwy yn ddiweddar. Mae ganddi uchelgais fawr, hefyd, ac yn sicr mae ganddi rai o'r personoliaethau mwyaf yn y byd radio. Dros yr haf mae ganddi gynlluniau (ie, dyna chi, cynlluniau mawr...) i fynd allan at y gynulleidfa gyda chyfres o ddarllediadau allanol. Ac mae'r holl beth yn cael ei lansio heddiw gyda rhaglenni drwy鈥檙 dydd o bob cwr o'r wlad. Heddiw yw Diwrnod Mawr yr Haf 主播大秀 Radio Cymru.
A bod yn onest, rhyngoch chi a fi, dyw bod allan yn yn y gymuned ddim yn beth mor fawr 芒 hynny i . Mae'n digwydd drwy'r amser, a dyw gweld y cyflwynydd boreol , er enghraifft, yn cyflwyno ei raglen o鈥檆h tref chi ddim gymaint o syndod a hynny i wrandawyr selog yr orsaf.
Ond mae'r amserlen newydd wedi cael derbyniad da, ac roedden ni鈥檔 credu ei bod yn amser i ddod o hyd i ffordd arloesol o dynnu mwy eto o sylw at yr amserlen a鈥檙 cyflwynwyr newydd ac, yr un mor bwysig, yn caniat谩u i鈥檞 personoliaethau unigryw ddisgleirio.
Oherwydd nid dim ond un orsaf radio yw Radio Cymru mewn gwirionedd, ond o leiaf pedair neu bum gorsaf wedi鈥檜 cyfuno鈥檔 un i wasanaethu cynulleidfa Gymraeg amrywiol iawn. Os ydych am gael newyddion, chwaraeon, traffig a theithio, y tywydd, cerddoriaeth wych o bob math, sgyrsio, drama, barddoniaeth, comedi, gwleidyddiaeth, llenyddiaeth, cystadlaethau, barn, sioeau panel neu faterion gwledig ar eich radio (a hynny yn Gymraeg ac ar un orsaf genedlaethol fawr) dyma鈥檙 orsaf i chi鈥�
Felly dim ond un ateb oedd, mewn gwirionedd, ar gyfer yr ymgyrch farchnata. Roedd yn rhaid i ni gael radio fawr - a chyfres o dr锚ls teledu - wedi鈥檜 ffilmio ar leoliad wrth gwrs - yng , Caernarfon ac . Mae'r radio fawr () yn mynd i fod ar daith dros y misoedd nesaf, hefyd, mewn gwyliau bach a mawr a digwyddiadau lleol, oherwydd ein bod yn credu y bydd yn ysgogi sgwrs ac yn ffordd i gael pobl i ddod draw a dweud helo wrth ein cyflwynwyr a thimau rhaglenni lle bynnag maen nhw. (Gobeithio y byddan nhw鈥檔 tynnu hunluniau ar gyfer y gwefannau cymdeithasol hefyd, ond bonws fyddai hynny!) Os ydyn nhw eisoes ymysg y degau o filoedd o wrandawyr selog, neu efallai prin yn gwrando ar y hyn o bryd, rydym yn gwybod bod rhywbeth ar ein gorsaf fawr i bawb - a thros yr haf rydyn ni am wneud ein gorau glas i gyrraedd cymaint听 ohonoch chi ag sy鈥檔 bosibl.
O.N. Os gwelwch chi鈥檔 radio fawr ni heddiw, rhowch wybod i ni ac efallai y byddwch chi鈥檔听 ennill gwobr!
Betsan Powys is Editor, 主播大秀 Radio Cymru
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- Find out more about the Radio Cymru summer programming on the . Listen to 主播大秀 Radio Cymru .听
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