It's now just over two years since the 主播大秀 announced . This resulted in some healthy scepticism both inside and outside the 主播大秀 - would any of it ever happen? Won't the 主播大秀 move on to some other novel initiative when the political climate is right? Well, I'm pleased to say that we and our partners have managed to follow our fine words through with some concrete actions - just in the last couple of months we've seen the launch of and .
Making partnerships work is a challenge for all organisations - and the size of the 主播大秀 and the regulatory constraints we have to work within add to the complexity of working with us. However, the good news is we are learning.
iPlayer Linking is an example of this - it's a product with many of the same benefits as the original proposal but not as many of the complexities. It is a really simple idea - a new feature in 主播大秀 iPlayer that helps you find programmes from other broadcasters and on-demand content providers.
Through partnerships that allow the sharing of metadata, you can now find programmes from ITV, Channel 4, S4C, Five, SeeSaw.com and MSN Video Player, directly from the 主播大秀 iPlayer website. Have a look on the left hand side of the screen in or .
Another recent launch, , is the culmination of a partnership between the 主播大秀 and commercial radio to provide easy online radio listening with very simple search and navigation. With founding partners the 主播大秀, Global Radio, GMG Radio, Absolute Radio and RadioCentre, it lives up to its tagline, 'UK radio in one place'. .
We're not just working on technical partnerships or only with other broadcasters. A History of the World was one of the most exciting partnerships of 2010. Its foundation was a partnership between the 主播大秀 and the British Museum, but it extended to involve schools, museums and audiences across the UK. You can still l.
Something all of these partnerships have in common, as with all the partnerships we're working on, is that they seek to bring benefits to the 主播大秀, our partners and most importantly to our audiences. We'll continue to work away on new and exciting partnerships that support the creative sector and bring more value to licence fee payers.
As we stated in , partnership is now the default model for the 主播大秀 on almost any new large-scale issue - it's becoming a way of life for us.
We will also keep trying to make the 主播大秀 a simpler and better partner (one of the aims of the Delivering Quality First project). You can keep up to date on our progress at the .
Adrian Ruth is the 主播大秀 Partnerships Programme Director
- The 主播大秀 announced a renewed focus on partnerships with the document
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- A post on the 主播大秀 Internet Blog about
- A post on the 主播大秀 Internet Blog about
- The 主播大秀 defined partnerships as the default model on almost any new large-scale issue in the
- The 主播大秀 aims to be a simpler and better partner. You can track progress on the