Radio 1鈥檚 Newsbeat rips up the rulebook to lure young listeners
Jon Jacob
Editor, About the 主播大秀 Blog
In an article published on Media Guardian today:
鈥淲e are looking at ideas for the general election that involve telling some of the stories through a series of games, that kind of thing,鈥� says Radio 1 Newsbeat editor Louisa Compton. 鈥淣ewsbeat really should be pushing at the boundaries in a way that the rest of 主播大秀 News can鈥檛 necessarily do.鈥�
Compton鈥檚 15-minute lunchtime and teatime bulletins have a combined weekly reach of around 3.3 million listeners (compared to an overall Radio 1 audience of just under 11 million). More 15 to 24-year-olds (34% of them) get their news from Newsbeat than from any other 主播大秀 TV or radio outlet. Compton says it鈥檚 a myth that young people are not interested in news; the challenge is how to reach them.
Read the rest of the interview on the .