主播大秀 Three's Don't Take My Baby was part of the channel's Defying The Label season
I wanted to give you an update on what’s been happening with 主播大秀 Three, what’s coming up over the next few weeks plus an update on what we've been doing and where we are with our plans to move online.
First, a quick reminder of some of the programmes we've broadcast over the past few weeks. The Defying The Label season on 主播大秀 Three has received universal acclaim from viewers, charities and most pleasingly, people with disabilities. You should watch . Throw up your K’s for Brentford’s finest: Beats, Grindah and Steves dropped their new video ‘’. I’m told the UK garage scene is safe in their hands. It’s the final episode tonight but for you now.
Coming soon is new comedy , a cop-show with detectives John Mahogany and Mitch Rust attempting to rid Justice City of its deranged criminal underworld. It stars up-and-coming talent John Kearns (Winner, Best Comedy Show, Foster’s Edinburgh Comedy Awards 2014) and Steen Raskopoulos (Nominee, Best Newcomer, Foster’s Edinburgh Comedy Awards 2014).
In the next few days we will confirm details of two new seasons that cover issues that matter to young people today including one on gender that features .
As you know, the 主播大秀 Trust have provisionally approved our plans to reinvent online but asked us to look at three areas before they begin their second consultation. They wanted a commitment to 主播大秀 Three shows being on TV, details on how we would get people to new 主播大秀 Three and a commitment to maintaining creative risk taking and talent opportunities on linear broadcast TV.
We’ve gone back to the Trust with our response, but here’s a summary.
主播大秀 Three shows on TV
All new original 主播大秀 Three shows will be on 主播大秀 One or 主播大秀 Two. This means 主播大秀 Three shows will be available to a wider mainstream audience than they are now, and to everyone. This will begin this autumn in slots that appeal to young audiences. We’re not proposing a fixed “主播大秀 Three zone” but will schedule shows at times that are most appropriate. For example, new comedy after Graham Norton on 主播大秀 One or on 主播大秀 Two at 10pm weekdays or after Family Guy on Sunday nights. Factual shows could go out at 10.35pm on 主播大秀 One after the news - was well received in this slot – or after Newsnight on 主播大秀 Two. These will also direct people to watch the next episode or other films in a season on new 主播大秀 Three.
Getting people to new 主播大秀 Three
We share a lot of what we programmes we're making and broadcasting on Instagram
New 主播大秀 Three effectively consists of two parts: ending the 'traditional' linear broadcast; and, launching the new online service. It’s worth remembering new 主播大秀 Three is not just TV online. We will still make Life And Death Row and People Just Do Nothing but it’s also about creating new types of content we know young people want. This could be short form video, picture led stories, animations or graphics. To make people aware of this new content we’ll start doing more online from summer including ramping up activity on Facebook, Twitter, Tumblr and .
We will start making more new form content like the “” film we released a few weeks back.
We’ll also start showcasing content from other areas that appeal to young people, including working with partners in News and Sport.
We will also launch the first stage of new 主播大秀 Three online that will, for the first time, offer daily content from 主播大秀 Three. This will be in beta at first but we’ll build it up over the next few months until switch over in January when we will have a team in place and a full pipeline of new content and more functionality.
We’re recruiting for producers to make this content right now so if you know someone who has the best creative ideas and can bring these to life please tell them to .
Another way we plan to make people aware of the move is to maintain the “channel” on TV for a few weeks showing clips and promos directing people online. This, along with the ramped up activity online is will make people familiar with the new content we are making and where to find it.
We will also give it the full bells and whistles in terms of promotion. We’ll work with colleagues across the 主播大秀 including Radio 1 and 主播大秀 One to get out to the places where young people are, giving them content in the places they choose and bringing them back to new 主播大秀 Three. This activity will be paid for out of a central budget, not from 主播大秀 Three’s budget.
I want to remind you again that although we have less money we will be spending pretty much the same, or even more, on the stuff young people told us they wanted – scripted comedy, drama and documentaries. Because we won’t have repeats, anywhere near as many acquisitions, comedy panel shows or formatted factual shows like Snog Marry Avoid, we will spend as much on new British drama, as much on new British comedy and even more on documentaries and factual content than we do now.
Creative risk-taking
Some people have expressed concern there will be fewer opportunities for talent and fewer innovative ideas on TV. I disagree. I believe there will be more.
Freed from the constraints of filling a 7pm to 4am schedule we will have space to experiment with new on- and off-screen talent. The areas we are focussing on are where the next generation of talent will come from are scripted comedy, drama and documentaries (the likes of Snog Marry Avoid or Don’t Tell The Bride didn’t really offer new talent opportunities). Our commitment to show all new 主播大秀 Three shows on 主播大秀 One and 主播大秀 Two means we will increase the exposure for new talent to a wider mainstream audience, as well as offering more risky creative programmes on linear TV.
Putting in quotas for being edgy isn’t the best way to engender risk-taking, innovation and nurturing new talent - 主播大秀 Three does just that already. New 主播大秀 Three would be our biggest commitment to new content, creating opportunities for new talent with something to say to a young audience and giving even more young creative types a way to get their ideas to a wider audience.
And it’s worth remembering that younger audiences already watch 主播大秀 One and 主播大秀 Two in their millions and appealing to these younger audiences is a big focus for the teams running those channels. They are already taking risks with new talent and ideas. We hope that by having 主播大秀 Three shows on 主播大秀 One and 主播大秀 Two this will also make these channels younger and more relevant to younger audiences. New 主播大秀 Three talent could go on to be part of 主播大秀 One and 主播大秀 Two at some point, just like Gavin & Stacey did.
Over 50% of video viewing by 16-24s is not live TV so being online is not exactly niche. That’s because young people choose what they want at a time of their choosing. This will only increase over time. 主播大秀 Three should be there for them, not only stuck on a TV after 7pm.
These are our responses to the questions the Trust has asked. Now their second consultation is open you can submit your views on their decision on the .
- Read including,
- Watch the latest batch of - the channel's long-standing commitment to new experimental comedy and new talent.
This post was updated at 1907 on Friday 14 August 2015.