主播大秀

On January 15th the 主播大秀 broadcast over 70 appeals for Haiti on behalf of the . Since then, hundreds of thousands of people across the world have raised money, and across the UK 主播大秀 staff are no exception, raising money through collections, cake sales and local events.

The total raised by the DEC now stands at over 脗拢70m. This is far more than most emergency appeals. Typically, an emergency appeal will raise 脗拢10-20m; the most recent exception being the 2005 East Asia Earthquake Appeal, which received around 脗拢60m in donations. And, of course, the 2005 Tsunami Appeal raised an extraordinary 脗拢300m. Lessons learnt from post-Tsunami disaster relief are being applied to the way agencies are now working in Haiti. Their priorities are moving from immediate aid to reconstruction and recovery: money donated to the will be spent over three years, a longer period than usual.

But it's not just the DEC appeal which is current. is in the run-up to an appeal on 19th March. And Blue Peter is looking for a charity partner for its .

The 主播大秀's newest appeal, the , is facing some interesting challenges. The programme supporting the appeal will go out on 主播大秀 Two on Sunday June 20th. This is a very different slot from and - typically a Friday night on 主播大秀 One, and a great deal of work is going into how to make the programme 'appeal' to a 主播大秀 Two audience. There's also the small matter of a match between Brazil and Ivory Coast which takes place at the same time, potentially splitting a family audience.

With four months to go, the production team is starting to shoot the films which will tell audiences how the 脗拢1.8m raised from the 2006 主播大秀 Wildlife Fund Appeal was spent. Charity staff are putting together off-air events and promotions. The 主播大秀's interactive technical team (ITACU) is looking at how the telephony and donation systems will work. There's new branding; fundraising packs are being assembled. The will benefit from the experience of the more established appeals, but crucially, in the run up to the appeal, it will need to find its own distinctive ways to move and involve the audience.