主播大秀

Matthew Barraclough provides an update on the project to introduce into the 主播大秀 Local Live feeds. 

Over the last few months 主播大秀 English Regions has been adding a live updates page to its  across England.

The live update pages are designed to be a real-time feed of short updates about a given area: links to 主播大秀 stories, useful info such as traffic and weather, other relevant 主播大秀 content and social media posts. There are currently 24 in operation with the network across England with a total of 42 areas due to be served by June of 2016.  

In recent months and following discussions with industry partners on the Local Journalism Working Group,  too. This means that those using the 主播大秀's news services online get a richer picture of what’s happening in their local area and the other media providers get some of those 主播大秀 users’ attention.  

We call it "hashtag linking" because our partners use a Twitter hashtag to draw attention to their stories. This initiative is just one of a number of things we’re trying at the moment to work more collaboratively with all parts of the local news landscape. 

Links from the live feed are in addition to those on the automated  section or those carried in the body of our stories. The big advantage from our partners’ point of view is that they actively recommend to us which stories they want us to promote, as opposed to an algorithm choosing for us. We carry links to news operations large and small – from regional to hyperlocal – what counts is that the content is interesting and adds value to our users’ experience.

We’ve been doing it now informally for nine months and learning as we go along.  But for the benefit of partners already involved - and anyone who’ll take part in future - we have produced some terms of reference and you can find them in the .

If you are an online local news provider and would like your content to be considered as part of this project, then you can contact me and I’ll put you in touch with the right people.

Matthew Barraclough is Editor, English Regions

• Matthew wrote about in which 'linking out' was discussed in November last year. 
• Read  by David Holdsworth, plus  from September.