Every day is Fools Day
After the massive success of the last April 1st we decided we wanted to have another go but make it last all year round.
resident Head of Magic, Anthony Owen, the man with surely the greatest job title in the world, had pitched us a great idea from a couple of magicians by the name of . These guys have a great track record on line with many of their clips .
But what did they have in mind?
Well rather than trying to play a trick on the nation why not give a trick to the nation? The ESP test was designed as a slow burning viral, we would launch it on April 1st when there is a real need from the audience for a something a little unusual, but let it breath so that it could remain online permanently. The ESP test is not just a clip that you pass on but a trick that you have to play on someone else so it will obviously take time to get around.
Now the ins and outs of how the trick works, and how you can play it are far better explained by Barry and Stuart than me and you can watch that clip on the Ö÷²¥´óÐã Three site or , where it is currently the second most favourited entertainment video.
We used bbc.co.uk, Ö÷²¥´óÐã Three trails, and social media sites to promote the explanation video. We wanted to let as many people in on the trick as possible because there were always going to be more people who didn't know how to do it.
And looking at the comments it has worked. It has been the Ö÷²¥´óÐã Three audience who have taken the trick and played it on their brothers, sisters, parents and friends. We have used audience segmentation to our advantage and because you can only do the trick on the Ö÷²¥´óÐã Three website we have delivered a whole new audience to the site. In fact it is the most successful Ö÷²¥´óÐã Three clip to date.
Hopefully this will continue to get used for the next couple of years. If people start filming themselves doing the trick then it can have a whole other lease of life with video responses.
Anyway check out the explanation and then go and convince that person over there that they have psychic powers.
Martin Trickey is Multi-Platform Commissioning Executive, Ö÷²¥´óÐã Vision.
Comment number 1.
At 12th Apr 2009, skyline27 wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 2.
At 24th Feb 2010, Joe wrote:Does anyone know where the link has been moved to? The old one no longer works.
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Comment number 3.
At 1st Mar 2010, Daniel Daurer wrote:Ohhhhhhhhhhhhhhhhhhh no. The Link doesn´t works....why why why.
PS: Where can i get the right link?
Please tell me.....it´s so funny
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