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The inspirational stories behind the appeal films

Jo Porter

Journalist

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If you’ve ever wondered how we make the fundraising films that are broadcast on appeal night on Ö÷²¥´óÐã One each November, here’s a bit of an insight…

You might think we only start work in about October each year, but our editorial team works throughout the year – as does the rest of the charity.Ìý Part of my job is to search through our huge database, which lists all the charities to which we’ve ever given grants.Ìý That database is fluid, forever changing as old grants expire and new funding for charities that have successfully completed our application process come on stream.Ìý It’s therefore a rich source of information and we use that, combined with conversations with our regional grant managers, to work out which charities have current grants.Ìý Then we contact some of them to find out more about their work and to see if it’s possible to tell some individual stories about the children and young people they help there.Ìý

So with just two months to go until this year’s appeal show, things are starting to come into focus here at Pudsey HQ.Ìý This News Blog is where I’ll be writing about some of the charity projects that your donations have funded, because my role is to find the individual stories that best explain how children across the UK are being supported by grants from Ö÷²¥´óÐã Children in Need.Ìý Ìý

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Ö÷²¥´óÐã Children in Need 2011 filmed at the Autistic Society Greater Manchester Area

This year, we began phoning and emailing projects just a few weeks after the success of the 2011 appeal show.Ìý We’re looking for inspiring or moving stories and we’re guided by the need to reflect the diverse range of issues our* covers in all parts of the UK.Ìý Every enquiry is informative because as well as the appeal films, we need stories for our , newsletters, for corporate partners to publish on their intranet or in their magazines, for this website, for national and regional news programme, other Ö÷²¥´óÐã TV and radio programmes and for events like Car Fest.

So, once we’ve found out more information over the phone, we then travel the length and breadth of the country, seeing first-hand what goes on at specific projects and meeting individuals who directly benefit from it, taking photos or video clips where we can. ÌýWe’ve visited all sorts of organisations from hospices to hostels, drama groups to drug awareness workshops from Oban in Scotland to Southend in the South East of EnglandÌýand Abergavenny in Wales to Portadown in Northern Ireland.Ìý

Once we’ve identified a story that clearly illustrates how a disadvantage is being well met; researched what we might be able to film; explained to potential film contributors what they can expect and got consent to interview them, we head back to the office and have regular discussions with the production team at Ö÷²¥´óÐã Television Centre to brief them on those details.Ìý Then we head out with that team so they can carry out their own ‘recce’ of the different potential filming locations, meet contributors and start writing up a draft film script.Ìý

Once the script has been signed off and a date agreed for filming, we’re good to go – weather permitting – and we accompany the production team, the contributor and their family and/or project staff on the day of filming.Ìý By the end of the summer, with a bit of luck – actually, with a lot of luck - the majority of films will have been decided on and there’s just some fine-tuning to do as we fit the last pieces of the geographical or issue-led jigsaw into place to make sure that not all our films feature projects based in one part of the country or are all about, say, poverty.

Zoe Ball visited the Launch Pad Breakfast Club for Ö÷²¥´óÐã Children in Need 2011

However, some films are harder to make than others.Ìý First and foremost, our priority is to think of the well-being of any potential film contributors.Ìý We cannot risk already vulnerable young people being bullied or victimised because they’ve been on the television. ÌýTo avoid this, we know that the charities themselves only put forward those individuals who would like to be involved; who have a lot of support and who they are sure are ready for being in the public eye. ÌýBut if the subject matter is particularly sensitive, we might make one film that involves actors or an animation.

So, the search for our appeal film contributors is a long and very careful process.Ìý The feedback we had from all the film contributors for both the appeal show and the Ö÷²¥´óÐã Children in Need Rocks Manchester concert last year – many of whom were able to enjoy being in the studio audience too – has been very positive. And despite the recession, those events, combined with the efforts of all our corporate partners and many other fundraisers, led to a whopping £46 million being donated in total in 2011.

So, wrapped into all this, we hope television viewers are sufficiently inspired or moved by a story that they feel inclined toÌýreach for their walletÌýand donate eitherÌýby phone, the numberÌýyou needÌýis 0345 7 33 22 33, or by going to the on this websiteÌý

Fingers' crossed we can get somewhere near last year’s fabulous figure again on 16 November this year, so Ö÷²¥´óÐã Children in NeedÌýcan continue to support children and young people throughout the UK to enable them to reach their full potential.

*At the time of writing, 31% of our grants relate to children experiencing poverty and deprivation; 21% for disabled children and young people, 15% for marginalised groups like young carers and 12% for those experiencing distress like bereavement.Ìý Some of those may also include youth projects, which support NEETs or provide a safe place to hang out, and they make up nearly a quarter of our portfolio. The rest is made of grants to projects supporting children with behavioural difficulties or those who’ve experienced abuse, neglect, trauma, isolation or homelessness.Ìý

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