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How do I make my food photography look professional?

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Nicky Evans Nicky Evans | 16:30 UK time, Tuesday, 26 October 2010

From drooling over that oozing to regularly seeking gastronomic titillation on the internet, at some point we鈥檝e all got hot under the collar about a delectable dish that鈥檚 been primped and preened for our pleasure. That鈥檚 why the pastime has the slightly unsavoury label of .

Sticky toffee pudding by James Martin.

Despite what you might think, food can be quite the diva to photograph: it doesn鈥檛 strike a pose and it never smiles. Step forward : the people who work the magic behind the scenes on photoshoots.

Now, we鈥檝e all heard rumours about the black arts of home economy: varnished tomatoes, mashed potato scooped into ice cream cones, and micro-waved sanitary products steaming from behind painted turkeys or popped into stone-cold pies. However, contrary to popular belief, good stylists now coax the best out of their subjects without resorting to subterfuge 鈥 which is heartening news for us amateurs. These days, the stylist鈥檚 wand is no more than a pair of tweezers, a spritz of water, a steady hand鈥 and the nous that comes from experience.

So what can us mortals do to make our food photographs cut the mustard? I鈥檝e directed many photoshoots for the site 鈥 a tough job, I know, but somebody has to do it 鈥 and have asked the experts for some tips.

First and foremost, all agree that buying the best digital camera you can afford is a worthwhile investment. But there鈥檚 no need for expensive lights, says food writer, stylist and blogger 鈥 make the most of the sunniest room in your house and set up a temporary 鈥榮tudio鈥 there:

鈥淎s far as the set up goes, the best thing to do is to pick the best light in your house 鈥 a porch or back door where light floods in is perfect鈥, she says. 鈥淕et a table set up and use a tripod or lamp stand to put your camera on.

鈥淣ext, get some different coloured sheets of cardboard from stationery stores to use as backgrounds and use clamps from hardware stores to clip them to the table. You can also buy a reflector from photography specialists 鈥 it鈥檚 a simple screen that reflects whatever light you have back onto your food.鈥

Once you鈥檙e set up, visualise how you want your images to turn out.

鈥淭hink about what style you want the image to have 鈥 such as rustic, contemporary or minimal,鈥 advises Joyce. 鈥淭hink about whether to do an overhead shot or one at an angle. With an overhead shot you can get away with as little as possible props-wise.鈥

Baked Camembert by Richard Phillips.

Professional stylists hire their props 鈥 crockery, cutlery and linen 鈥 from specialist companies. However, there are always interesting pieces knocking around in charity shops and second-hand stores.

鈥淗ave fun with what you have in your house 鈥 chopping boards, tea towels, skewers and cups,鈥 says Joyce. 鈥淔or a rustic feel, try putting your dish on a wooden board and a very simple linen tea towel. For barbecued dishes or canap茅s you could present little skewers of food in glasses.鈥

Halloumi cheese

There are ways to lift an image without using more props. On a recent shoot for 主播大秀 Food, food writer and stylist used a stencil to add a cocoa snowflake to a picture of egg nog. 鈥淔or a similar effect,鈥 she said, 鈥渦se the edge of a doily.鈥

Egg nog by Patrick Williams.

And what about the hero of the image 鈥 the food? Nine times out of ten your dish, however delicious, will need a little TLC in readiness for its close-up, and that鈥檚 where the food stylist shines. Joyce recommends using colours and textures to your advantage.

鈥淚f you鈥檝e got a soup or curry the ingredients will look much better chopped up chunky and graphic,鈥 she explains. 鈥淲ith a soup, chop everything up roughly and serve less liquid in the bowl than you normally would. That way, you see all the big stuff on the top.

鈥淚f you鈥檙e shooting something that doesn鈥檛 have bright colours of its own, like a brown stew, then you definitely need a bay leaf or some fresh herbs to make the image pop. For a curry you could use chopped spring onions, coriander or red chillies to bring it to life.鈥

Beef rendang by Merrilees Parker.

Williams agrees that judiciously placed greenery can do wonders for the finished image.

鈥淵ou only need to add a few leaves and herbs to the plate,鈥 she warns. 鈥淟ess is more: if you pile a normal-sized portion of salad leaves next to the food, it will look much bigger on camera.鈥

Chef , who writes and styles all of his cookery books, agrees:

鈥淗ow the camera sees the food is a lot different to how your eye sees it. Sometimes you鈥檒l have a beautiful fish like salmon with a lovely crispy skin, but it can look like a big mound on camera. In that case we might angle the food a bit differently or put fewer components on the plate. I roll my finger and thumb together to make a telescope and look at the shot through that.鈥

And have I picked up any tips from my time on photoshoots? While no expert, I鈥檓 always impressed by the way a little salt and pepper or a drizzle of olive oil can bring a shot together. I鈥檝e also realised that it鈥檚 best to build up the components of an image gradually and keep it simple. But the most important rule? Never ever eat the food unless you鈥檙e sure that shot is a wrap鈥

Oatcakes before...

Oatcakes before...

...oatcakes after.

...oatcakes after.

Do you take photos of your dishes or do you salivate over other people鈥檚? Share your favourite sites and your own tips for making food photos look fabulous.

Nicky Evans works on the 主播大秀 Food website.

Comments

  • Comment number 1.

    Are the baked Camembert and the cheese board with olives and what looks like sun-dried tomatoes photographs meant to have the edges cut off so that you don't get the whole picture or have they been over-cropped for the blog?

    There are plenty of amateur blogs around where the photos are much better than your examples which is a pity as they are the amateurs and this is supposed to be a professional 主播大秀 blog isn't it?

    Sorry but not one of the photos inspires me to make the dish and would not titillate my taste buds in any way... I do agree with you about the term 'food porn' though.

  • Comment number 2.

    Hi Luca,

    Yes, those two images were shot as they appear - I didn't crop them in at the sides for the blog. I actually think that this effect can work well, because it emphasises that the food is the hero of the image, and the more empty space you have in a shot the greater the temptation to fill it, which can sometimes make the image look cluttered. It also makes the photos look less 'posed' - in my humble opinion! What do the rest of you think?

    We do sometimes crop the images we have to fit them into an area with a different aspect ratio from the one we shot. However, we try not to, because an important part of the photoshoots is always thinking carefully about how the finals shots will appear on the site.

    Another thing we also try to bear in mind is that the purpose of the images - apart from getting people salivating! - is to show home cooks what their dish should look like! So we can't really justify shooting more 'lifestyle' pics where the food is just one part of a larger composition.

    I agree that some amateur photographers showcasing their stuff on the web really do rival the professionals. Which amateur bloggers/food photographers do you admire? And where do the rest of you get your fix?

  • Comment number 3.

    Hi Nicky,

    Thank you for your reply. I shall have to give it a shot and see how the pictures compare I think!

    Good point about the lifestyle pictures.

    There are so many blogs I admire that it would take up a lot of space but here are a couple where the pictures usally get me salivating.. and yes..... a lot of them are cropped or deliberately shot like that! :)





  • Comment number 4.

    Just a minor point but I believe that "nouse" should have been "nous".

  • Comment number 5.

    Greetings from across the pond! I love to photograph the food I create, and while it rarely turns out as lovely as some of the shots in the various blogs, I have a phenomenal time anyways! :)

    If you haven't seen it, I'd definitely check out as a food blog. The whole idea behind the site is to have a "challenge" every month where the site's members try their hands at new dishes. One month it'll be creating your own nut butters (and subsequent dishes from that) or home-made doughnuts, or perhaps a Bouillabaisse or stuffed chiles... there's separate challenges for the cooks and the bakers. And then we report on the results. My results have varied from really great to "well, that was a learning experience" but it's always fun. And my food styling and photography are improving, too!

    I also like though I tend to feel the photography on the site is mainly super-close-ups of the food without much in the way of context.

  • Comment number 6.

    Ooh, the spiced applesauce cake by Smitten Kitchen looks gorgeous: Thanks for this Ulkesh. I think doing close-ups is a clever way to go if you don鈥檛 have the luxury of a studio full of props. They still have the desired effect 鈥 to make you want to start cooking! As Jennifer Joyce told me, all you really need is a piece of card, some natural light and a camera, so this style of photography can be a good way to start out.

    Luca, I LOVE La Tartine Gourmande but I can鈥檛 look at her blog too often as my own life then feels so inadequate by comparison!! Her photography just makes me want to step into the screen and enter her world 鈥 it鈥檚 like a movie, and the colours are so lush. Her recipes and photos really are inspiring.

    Another site that I can鈥檛 get enough of is Cannelle et Vanille:

    I made her Churros with spiced chocolate bisque earlier this year 鈥 wow. Although sadly my photos were less inspiring than hers鈥

    Can anyone beat these sites as a destination for the ultimate visual feast?

    (And Rosie, thanks for spotting my error - a slap on the wrist for me there. I will amend it.)

  • Comment number 7.

    I'm not a fan of churros Nicky, but that chocolate looks amazing and my youngest son wants to make it with me and have it with pancakes... Do you think it would go well?

    Her blog is certainly mouth watering and I think I've put on a few kilos just looking at it!

  • Comment number 8.

    Hi Luca,

    The chocolate sauce is delicious but it's full of quite grown-up flavours - spices, coffee, orange zest, etc (none of which I liked as a child!) But I'd still say give it a go - it will definitely work with pancakes and if your son isn't a fan I'm sure you'll be able to find other people to take your culinary efforts off your hands!

    Nicky

  • Comment number 9.

    I found this blog item really interesting. I photograph some dishes for my b&b website and what looks appealing on the table doesn't always transition so well to the screen. Some good information and some great links. Thank you Nicky - and Luca and others who posted links.

  • Comment number 10.

    I was really interested in reading this, I take photos for my blog Feasts and Festivals and I try really hard to get them looking good, I have a porch with a glass roof which is a useful place and I turn my camera's macro button on and switch the flash off. I am known however to run around the house - or even to my neighbours to get the right atmoshpere for the shot. I find charity shops areally good source of bric a brac. So thanks very much for all the tips..
    Here's a shot I really like: -

    Liz

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