I鈥檓 Sarah Clay, online exec for 主播大秀 Drama and Entertainment. I look after programmes such as , , and , brands that work really well online as a way of expanding the viewers鈥� experience beyond TV.
The Voice is a Saturday night entertainment show on . Coaches Jessie J, will.i.am, Sir Tom Jones and Danny O鈥橠onoughue search for the UK鈥檚 best singing talent based purely on the quality of their voice.
The show is exciting as digital is at the heart of the format. Social media gives fans a direct line to the talent and to the show. Where else would you get will.i.am tweeting on stage mid song?
Exclusive access on Facebook 鈥� Danny having his chest waxed by Jessie for Comic Relief
The first series of The Voice was huge from a digital perspective and the website was one of our top performing 主播大秀 programme sites during the period it was on air.
The show dominated social chatter, trending regularly on both globally and in the UK. It attracted 215k Twitter followers plus 250k fans.
There have also been over 113 million global views to our video content since launch.
Series two is going to be even bigger online than last year. Fans can look forward to more exclusive online videos, informal backstage images and content created especially for our Facebook and Twitter fans to make the experience feel more personal and fun.
We鈥檙e also expanding our social media platforms to include , and .
Content will be tailored to each platform: showcasing our style and fashion related content on Pinterest, delivering more light hearted fun content and animated gifs on Tumblr and giving fans access to a wealth of backstage pics via Instagram.
We鈥檙e bringing the content to the fans so they can connect with The Voice whenever and wherever they choose.
This year, we will also be introducing a new live blog that will curate the best social media content and conversation from across the web and showcase it on The Voice UK website.
A great example is the recent Q&A with David Attenborough run on a alongside the 主播大秀 One show . User鈥檚 tweets, questions, pictures and even clips can be pulled into a stream and displayed on the 主播大秀 website.
On top of all this we鈥檙e launching a brand new companion experience called .
The Voice Predictor Game
We鈥檙e always looking for fun and exciting ways to expand the viewers' experience beyond TV, especially as more and more internet make their way into people鈥檚 living rooms.
How can we tap into the passions and behaviours that the show inspires and give people something extra?
The Voice Predictor Game builds on the success of the recent and will be available on the 主播大秀 Voice UK website as a Flash game and later on mobile iOS and Android devices to downloaded as an app.
As we saw with the blind auditions in series one, fans really loved the idea of second guessing the coaches. They also liked the idea of experiencing the show as the coaches do: listening to the artists without seeing them. Cue the audition predictor game.
Players get to listen to six exclusive audition previews from the upcoming show and have to predict, based on their voices, whether or not the acts will make it through on Saturday night.
They can share their predictions on Facebook and Twitter and see how well they know the coaches by tuning into to Saturday鈥檚 show.
Viewers can also play-along during the show. As each artist auditions, the players have to predict which team they will end up on.
We're hoping the game will appeal to our younger fans but also mirror the success of other 主播大秀 companion experiences, such as the Antiques Roadshow play-along game where we saw mainstream 主播大秀 One audiences getting involved, making their viewing experience even better.
We鈥檒l be updating you throughout the series, sharing developments and letting you know how it鈥檚 going. We鈥檙e hoping lots of you will want to join in, either by predicting who will get through via the app, or joining the conversation on social media.
It鈥檚 always great to hear what you think, so looking forward to hearing your comments below.
Where to find us...
Sarah Clay is online exec for 主播大秀 Drama and Entertainment.