主播大秀

Every machine needs its oil. I've worked with enough enterprise companies around the world to know these large machines are no different. While outside innovation dismantles their foundations, they're typically so risk-adversed and bureaucratic that it's impossible for them to do anything about it. Any startup founder will tell you that being nimble and fast are the best weapons you have to take on the establishment.

It doesn't have to be this way. The word 'disrupt' could be replaced with 'compliment' in describing how startups interact with large organizations. And that's more than wishful thinking if every organization had a Connected Studio.

I met almost two years ago. We (my startup and their team) were both in our infancy. The 主播大秀 knocked on our door one month after our launch. After our initial demo, they were interested in taking for a. The plan was to use this new team empowered to get new technology distributed around the 主播大秀 and quickly garner feedback. I had never heard of such thing.

As the Head of Product of TouchCast, it was deemed I was the best candidate to be present during the initial workshops that Connected Studio ran with attendees from all across the 主播大秀. I found my way to 1 Euston Square just in time for the first workshop... and a fire alarm. As I stood in the grass outside the square, waiting along with dozens of strangers for the okay to go back inside, I wondered if this alarm was maybe a sign. This wasn't the first time I bridged a partnership with a large company and my expectations were firmly pessimistic. My experiences spoke to the stereotypes: too big, too slow, too many decision makers, too much bureaucracy, and totally risk-adversed.

But as I watched Connected Studio work their magic one workshop after another, I realized they were becoming the oil in the machine. Within weeks, the word "TouchCast" was known throughout the organization. As problems arrived, they found solutions. And management made sure there was buy-in by giving those that participated in the workshops time away from their normal duties. This meant focus. I received valuable feedback (both data and opinions) about the product and discovered the many ways the 主播大秀 might use my technology. The process induced results: the 主播大秀 completed a dozen pilots using TouchCast and sentiment were formally captured. In a month and half after the initial demo, the 主播大秀 had done much more than just kick the tires... they'd taken TouchCast on a full road trip.

I was so impressed by the model, it's now what we recommend with all of our enterprise partners. We call it our pilot program, and even have a private version of our software simply called "Pilot." And as part of the pilot process, we recommend workshops that we now facilitate (both in-person and remotely) that's entirely modeled after the Connected Studio. And our reason is simple: most large organizations don't have a Connected Studio to usher technology around and that's to their detriment. We happily explain the concept to anyone who will listen.

Many months later, TouchCast and the 主播大秀 are still partners. We still trade feedback and the 主播大秀 is still finding new ways to use our technology. There's great momentum in the relationship and it all started with Connected Studio greasing the way.

TouchCast is a real-time interactive video authoring tool that allows video makers to add video apps to their video so that viewers can engage with polls, web pages, images and documents inside the video.

A new set of pilots featuring TouchCast technology have come through Connected Studio and are