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Playlister one year on and Ö÷²¥´óÐã Music online

Chris Kimber

Executive Product Manager

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We launched in Beta a year ago, so in this post I’d like to talk about what we’ve done since then, and look at other changes we have just released around

The number of tracks added to Playlister has grown steadily during the year, and overall there have been over 10 million tracks added to around 200,000 playlists. The most common place to add tracks from is Radio 1, in particular but interestingly there are a number of specialist music shows such as and which are regularly high in the list, and both Radio 2 and Radio 6 Music feature heavily. You can see the most popular tracks added since launch .

Significantly, Playlister has already established itself as one of the main reasons that users register withas people are seeing real benefit to being signed-in.

How Playlister has changed

At first glance it may appear as if not much has changed in Playlister over the last 12 months, but in fact we’ve made many changes, including some features we were still working on at launch and some in response to user feedback.

Looking at usage data we quickly realised that mobile is a key platform for Playlister users – there are frequently more mobile than desktop users. So we spent the initial launch period making sure that Playlister worked as well as possible on mobiles, speeding up load times and optimizing the experience for small screens.

Audience feedback initially focused on some user having difficulties understanding how to listen to their playlists in full via our partners (Spotify, Deezer, and You Tube at the time), so we worked on improving the : making it clearer, reducing the time it takes to send your playlist to a partner, and having just one permanent playlist rather than a new one each time a user exported it.

The export panel in Playlister

In the past year we also added in a new partner – iTunes – for those users who wanted to be able to download tracks as opposed to stream them. In addition, we have enabled export to Spotify on mobile devices, which was frequently requested by our users.

At the heart of Ö÷²¥´óÐã Music in digital spaces is editorial curation of music, and so I’m also pleased to announce that we have just released a significant, which allows us to make a step change in our music curation offer. Ö÷²¥´óÐã Music Playlister now offers a much wider range of playlists from across the Ö÷²¥´óÐã, taken from TV, Radio and events, in addition to the more personal playlists from individual presenters. Click on from the Playlister site to see the full range.

Add tracks directly from Ö÷²¥´óÐã iPlayer

Adding tracks directly from Ö÷²¥´óÐã iPlayer

Over the last year we’ve seen music being added to playlists from both Radio and TV programmes, although until now it has not been possible to add music directly from the video playback experience within Ö÷²¥´óÐã iPlayer. I’m pleased to announce that it’s now possible to add directly from Ö÷²¥´óÐã iPlayer. You need to be logged in to Ö÷²¥´óÐã iD to see this, and currently this functionality is only available to desktop browser users. We’ll monitor usage and audience feedback over the coming months before we look at rolling it out to other platforms.

Over the coming months we’ll continue to improve Playlister, with our next focus being on making the product even easier to understand and use for new users.

Ö÷²¥´óÐã Music

I’m also thrilled to announce that we have released a brand new design for the many thousands of artist pages we have (there’s one for nearly every artist played on the Ö÷²¥´óÐã), and also a new homepage for Ö÷²¥´óÐã Music.

The Arcade Fire artist page

Our new artist pages are very focused on exclusive Ö÷²¥´óÐã content, and data about broadcasts on Ö÷²¥´óÐã channels/stations. Users can now find exactly which tracks have been played on the Ö÷²¥´óÐã and share individual tracks with friends. We are also introducing artist concert information via a new partnership with UK based start-up. This means that you can see when an artist performed at a Ö÷²¥´óÐã event, and also upcoming concerts across the UK. For example, here’s ,and .

the new Music homepage

The new homepage for is a radical departure from the previous version, and for the first time we are offering personalised music recommendations to users based on the tracks they have added to Playlister. All you need to do is add some tracks to (try it now if you haven’t already done so) and you’ll receive a set of recommendations for programmes, clips, tracks and artists based on your musical preferences. For the first time you can also listen live to the Ö÷²¥´óÐã’s music radio stations in one click from the Ö÷²¥´óÐã Music homepage, and get editorially curated recommendations to the latest and best music content from across Ö÷²¥´óÐã TV, Radio and online.

We will have more news to share with you in the coming months, so follow us on to get the latest updates. We really like to hear your feedback, so please let us know with a comment below or via our.

Chris Kimber is Executive Product Manager, Radio, Ö÷²¥´óÐã Future Media

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