主播大秀

We’ve all heard the sci-fi narratives of a dystopian future, but what do people really want from a technologically-enabled world? At the 主播大秀, we've been exploring these questions to direct our future innovation, to make sure that our AI development is truly working for the people we’re here to serve. Today, we’re publishing our ‘’ research, that delves into detail around what people want from their lives, and how technology might enable that.

We found that, right now, people in the UK don’t think technology is being developed with their best interests at heart. Greater numbers of people in the UK think tech causes them more stress than opportunity overall. They believe technology can be a distraction, stopping them doing the things that really matter to them and their lives. There’s a job to do to convince people that AI can serve real human needs, rather than those of tech companies and corporations.

There’s a massive opportunity for innovation that’s anchored in the issues and concerns that really matter to people. 78% of the UK audience want help with at least one problem in their lives, whether that's with knowing where you're going in life; managing your money; or your body shape; to name a few. What if we turned our attention to helping people with those?

We conducted this research across seven markets, consulting almost 11,000 people. And whilst different values and concerns rise to the fore, and attitudes to technology shift, many human concerns remain the same across cultures.

By identifying challenges centred on real people’s concerns, we are taking the first step to create a citizen-centred approach to our AI development, that fulfils the positive promise of this transformative technology.