Hi I鈥檓 Cyrus Saihan, head of Business Development in the division.
In Business Development we work with third party digital and technology companies to make sure that we are using the latest technologies and platforms to help us make 主播大秀 products and services as innovative as possible.
This also enables us to reach the widest possible online audience and hopefully energise the UK industry as a result.
Lord Reith: the best of everything to the greatest number of homes
We act as a central contact point and manage the 主播大秀鈥檚 relationships with international technology giants such as , , and .
We also work with small and medium sized technology companies to identify ways that we can collaborate with them and help them navigate the 主播大秀.
The 主播大秀 has always worked with third party technology companies and in fact our history is closely aligned to such partnerships.
When the 主播大秀 was founded way back in it came about directly as a result of a collaborative effort with a group of radio manufactures including and .
(the first director general of the 主播大秀) defined the 主播大秀鈥檚 role as 鈥�to bring the best of everything to the greatest number of homes鈥� and this is something that we continue to strive for today in the digital world.
A key way of doing this is by partnering with a range of companies and for a wide variety of reasons. To give you a few recent examples of this:
We worked with Microsoft and towards the end of last year to integrate technology to protect our programmes, which in turn allowed us to launch .
is a company that we have partnered with on a range of projects from the launch of iPlayer on the desktop (using their ) to our recent work with them on the
We also recently worked with the Cambridge based audio watermarking company to help deliver the that we launched in January.
The 鈥榮ilent鈥� audio watermarks are inserted into the broadcasted show enabling mobile and tablet devices to 鈥榟ear鈥� these audio watermarks which allows the app to know exactly where someone playing along is in the show.
We are always interested in hearing about new innovations that we could potentially bring to our audiences and also on the look-out for partnership opportunities in the digital space that could help the wider industry.
Do get in touch if you have some technologies, platforms or ideas that you think could help us to support the industry and continue to inform, educate and entertain in a digital world.
is head of Business Development, 主播大秀 Future Media.