I'm not the same journalist I was a year ago
If you had told me then that I would soon find myself doing a job that involved talking to a small cylinder all day, I probably wouldn’t have believed you. But here I am, surrounded by smart speakers. I’m getting on a first name basis with voice assistants like Alexa and Siri, learning all about voice technology and artificial intelligence.
Why? I’ve been working on a project to help better deliver 主播大秀 News via voice assistants. This is part of a wider Voice + AI project led by executive editor Mukul Devichand, to help the 主播大秀 operate in the best possible way as millions of people embrace this technology.
Everyday I ask questions like “If our audience could have a conversation with the 主播大秀 about what’s going on in the news, what would that be like?”. It’s a mixture of blue sky thinking, design sprints, workshops, audience testing, prototyping and swathes of post-it notes … all with a big dollop of fun on top.
I thought I’d share some observations from my journey so far.
Alexa, give me 主播大秀 News
The main project I have been involved in is the launch of a more interactive version of 主播大秀 News.
For now it’s available via Amazon Alexa: to hear it just say “Alexa, give me 主播大秀 News.” The listener can skip stories by saying next if they’ve heard enough, they can go back, pause, or ask for more information.
Fun behind-the-scenes fact for you, this product was originally given the (now legendary) nickname “Skippy” by the team at 主播大秀 News Labs because of the ability to skip through stories. Shout out to their brilliant software engineer, Lei He, who first started piloting Skippy back in 2017 and stayed with us in Voice + AI until recently to see it through.
In terms of structure, the service has two layers: main stories on top with deeper dives attached. And this is where it gets really interesting, when you ask for more information you get a richer piece of 主播大秀 content – think expert analysis or an exclusive interview. This is appealing because it would be pretty impossible to listen to all of the audio the 主播大秀 makes each day, so someone has done the work for you. Our research has shown that people don’t always want to or can’t interact because they’re busy doing something else, so we’ve designed the service to also suit someone who just wants a passive listen. Say nothing and you will just get the main stories.
News on a new platform
A team of journalists has been put together from within the main 主播大秀 newsroom to make the linear and interactive 主播大秀 News briefings. We know that people are using their smart speakers in their homes and so we have tried to adapt our tone and style to match this personal setting. We made a conscious decision to move away from broadcasting at people and try to use everyday natural language.
A recent workshop exploring what conversations between the audience and 主播大秀 News might sound like
During an early round of user testing one person said that being able to control the experience made it feel like a personalised news bulletin with minimal effort. We were very happy with that, but we also know that this voice space is still in its infancy and we’ll continue to listen to audience feedback and innovate as we go.
Some key learnings so far:
- The new tone has fans. One person said that it is “more in line with the casual relationship you might have with a voice assistant at home”. Thumbs up. Of course, there’s a fine line between friendly and over-familiarity.
- We need to pay attention to how we write for an interactive audio service. We had some users who would see the headlines right at the start as a menu and would then ask to jump to a story. After trying out quite a few things, in the end we settled on three brief headlines, just a line or two each. We now use what I call the ‘X, Y, Z format’ - e.g. “Today we’ve got X and Y, but first Z.”
- Audiences change the way they interact with the service at different points in the day. In the morning they want a shorter, snappier experience, whereas in the evening they are likely to have more time to dig deeper into stories.
Settling In
I’ve really enjoyed the tales from our journalists about settling in to the new medium. In order not to be bad new neighbours they’ve been coming up with stealthy ways of listening back to their Voice content quietly. There’s the romantic technique, which involves hunching over the speaker murmuring sweet nothings to it and, what I like to call, the casino roller, where you hold the device up to your face and whisper at it as if blowing on dice for luck. They’ve also been dubbed by some in the Newsroom as “the team with the voice machine”.
Discussing how to write for Voice platforms
Learning the Lingo
As a reporter I covered a lot of technology stories but I wasn’t prepared for all the acronyms and unfamiliar terms our Design + Engineering teams had up their sleeves. It was like arriving on a new planet and not speaking the language. I still get thrown sometimes. The other day I got an email invite to a spike workshop and accepted without being entirely sure what I was agreeing to. Nothing sinister as it turns out, a spike is a time-limited investigation into whether some software would work for us, and, after being mocked by our Voice journalists the other day for using the word ‘deck’ instead of ‘presentation’, I reckon I’m now almost fluent.
Testing with students at University College London
Perhaps the most cutting edge sign at the 主播大秀? Made with a DIY sticker
You're a journalist right? What do you do?
A developer asked me this a few months ago about my role within 主播大秀 Voice + AI and it stayed with me because it’s actually something I’ve been asking myself in a broader sense - what does it mean to be a journalist in a world where AI Assistants are a point of access for our work? Are we all going to need to learn how to code in order to stay in work? Considering how both the internet and social media have rocked the way we communicate and consume media, it’s mind-boggling to consider the impact something like conversational AI might have on our lives in 10, 20 or even 50 years time.
I don’t have the answer to the question above. No one does. But I’ve decided not to worry about it. And in my humble opinion, neither should any journalists out there.
Being resilient is in our DNA. Whatever the tools or the platform - notebook, microphone, thumbs for breaking news on social media - we are all storytellers.
This post originally appeared on the 主播大秀 News Labs website. to find out more about what 主播大秀 News Labs does.