主播大秀

With the 主播大秀's  season now in full swing, Head of Digital Creativity Martin Wilson discusses , a platform for young people designed to simplify digital making and take it mainstream. 

Creativity has always been at the heart of the 主播大秀’s mission and last week we launched a new way for audiences to get creative with the 主播大秀 online.

As part of our new  platform we’ve given our audiences the tools to get creative with some of the 主播大秀’s biggest brands. It gives them the chance for the first time to create their own content based on the shows they love. It offers users the chance to create games, stories and visualisations using characters and other familiar assets from popular 主播大秀 shows.

For example, from today fans of EastEnders can make comic-style stories to give their own take on the trial of Max Branning; fans of Strictly Come Dancing can get digital robots dancing; fans of 主播大秀 Introducing and Radio 1 can create visualisations of cutting edge music; and fans of Doctor Who can create games featuring the Doctor, Clara and a huge range of other heroes and monsters.

I’ve been lucky enough to have made programmes for the 主播大秀 for, well…a number of years. So I’m really excited we can now give audiences, too, the opportunity to start making their own 主播大秀.

Creativity

Mixital is designed to be a safe, fun space to experiment, build confidence and showcase work publicly. All are essential ingredients of creativity.

In simple steps, users can move from being digital consumers to digital creators. It begins by viewing other people’s work for inspiration, leads on to re-mixing and then finally to having a go. Creations can be saved privately or shared publicly for comment and re-mixing.

The best creators will attract followers and the 主播大秀 will showcase the best creations.

Experimentation, collaboration and self-expression are essential if the UK is to grow a nation of digital creators who can manipulate the technology our lives increasingly rely on.  from the Tech Partnership show the sheer size of the opportunity.

An Open Space

Mixital launches as a public beta as part of the 主播大秀’s .

We wanted to get this out early to test the response of users, 主播大秀 brands and partners. The feedback will shape the next stage of the project.

We designed mixital in this spirit of openness from the outset. We collaborated with a small group of advisory partners with particular expertise in this field.

conducted a nation-wide survey of attitudes into digital creativity; ran a series of events with young people to feedback on the mixital concept and shape the design and functionality of the site; and Mozilla provided insights from their international work on the platform. The 主播大秀 also worked closely with Nesta to integrate into mixital a tool built by . We brought this tool together with assets from 主播大秀’s Strictly Come Dancing in a unique experiment to create . It’s an opportunity for fans of the show to create their own dancing robot.

主播大秀 Brands

Earlier this year, Nesta’s report into young digital makers highlighted the huge appetite young people have to make digitally. But it also pointed out the gap between their enthusiasm and opportunities to actually make things.

主播大秀 research, too, suggested the best way to bridge that gap was to provide simple tools using familiar assets that could be easily shared. In other words, offer fans new ways to engage creatively with their favourite brands.

This, and 主播大秀 Make it Digital’s aim to get a new generation to be creative with digital, was the inspiration behind mixital. The journey began with C主播大秀’s . It was a tool that required no technical knowledge, no download and worked just as well on tablets as desktop. It inspired the creation of . 

We then worked with Doctor Who to create an improved game maker that would appeal to teenagers as well as the younger C主播大秀 audience.

Then we partnered with EastEnders to create the ‘Soap Factory’. This enables fans to play with their favourite characters and locations to create new story lines and twists in the plot.

We also teamed up with 主播大秀 Connected Studios to adapt the game maker into a ‘visualiser’ of music and the spoken word. We’ve collaborated with on Radio 1, with , the 主播大秀’s classical music education initiative, and with 主播大秀 Arts’ campaign to create three types of visualiser for mixital.

Next Steps

This is only the beginning.

The team of Jon Howard, Executive Product Manager; Douglas Smith, Senior Product Manager; Alex Duff, Technical Product Manager and David Ullman, User Experience will be developing mixital as we learn more about what works and, of course, what doesn’t.

We’ll be looking to develop further collaborations between partners and the 主播大秀. And we’ll be looking to build an army of creative champions to lead the way.

A huge part of the success of the in the 80s was the collective drive and support from enthusiasts. Mixital wants to tap into that energy too. So, please do get stuck in and help build a creative community where everyone feels welcome.