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Weather: redirecting mobile users to responsive

Michael Burnett

Executive Product Manager

This post is just to let you know that this week we’ve started redirecting our mobile users to the of the Ö÷²¥´óÐã Weather site.

We to replace the old feature phone Weather site with an optimised experience for feature phone and smartphone users.

Mobile users will be automatically redirected to an optimised view of the site

It's a still work-in-progress, but is the next step in our plans to move to a fully responsive web solution on mobile, tablet and desktop.

So far, we’ve let users discover it for themselves as we fine-tune some of the basic functionality, so it’s only accounted for about 3% of our traffic.

However, I hope the redirect will allow more of our users to discover the new site and perhaps enable a better experience on-the-go, so we’d love to hear what you think.

My very simplified diagram of how the redirect works

Don’t worry if you’re a big fan of the , anyone on a tablet or above will still go straight through to the traditional view.

And if you’re on a mobile device and would still prefer to see the traditional site, then click on the ‘Desktop site’ option in the footer of the page, and then you should seamlessly switch over.

Also, the mobile redirect covers the and forecast pages, such as , and , so other content such as video, picture galleries and is still available directly from the desktop site.

Location is key

Like our sister product Travel, which , location is central to what we do. So we’ve improved our location setting feature on responsive.

As well as being able to reuse previous searches (tracking locations you recently searched for), you can now set a default location which you can share between other Ö÷²¥´óÐã products such as and .

In addition, mobile users will be able to see an optimised view of localised weather warnings issued by the . So if there’s a rain, wind, ice, snow or fog warning issued in a location you’ve searched for, then you’ll see it.

So I hope you like the responsive Weather site and find it intuitive and easier to use when you’re on the move.

I'm keen to hear your feedback so let me know what you think by commenting on this post, or alternatively contacting the Weather team at WeatherBetaFeedback@bbc.co.uk.

Mike Burnett is Executive Product Manager, Ö÷²¥´óÐã Future Media

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