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Fifteen years of 主播大秀 Online

Ralph Rivera

Director, Future Media

This week marks an important anniversary for the 主播大秀, online. Fifteen years ago bbc.co.uk first went live to the public and 主播大秀 Online was born.

I'm Ralph Rivera the at the 主播大秀 and I wanted to look back at history of the 主播大秀's websites and tell you a bit more about what this anniversary means to us.

Innovation is at the heart of the 主播大秀 and has been since its inception. From when the 主播大秀 opened its and launched the world's few could have imagined just what impact broadcasting would make on our everyday lives.

Whether it's stereo FM, the 主播大秀 online, , , or innovation has driven the 主播大秀 from the start. A few of my colleagues and I tried to sum up how we feel about innovation here at the 主播大秀 in the following video.

Innovation at the 主播大秀

Just as radio and TV did before it, the digital revolution has fundamentally changed how our audiences access news, information and programmes.

As one of the first major organisations in the UK to embrace the web the birth of the 主播大秀's websites 15 years ago is an important milestone in that evolution.

Our first web pages were developed from 1994 onwards as , but it wasn't until December 1997 that bbc.co.uk was officially launched.

Since this first online gateway in to the 主播大秀 we have continued to innovate at the cutting edge of web design and development.

From the , and sites to the launch of on , the vast majority of the 主播大秀's content and programmes are now available for our audiences to access when they want, wherever they are, on four screens - the PC, mobile, tablet and internet connected TV.

We've seen major growth in our online audience over this time going from 3.9 million UK adults per week in September 2002 to 22.7 million UK adults per week a decade later in September 2012 with an ever increasing number accessing our services via non-PC devices.

Last week we surveyed a representative sample of 9,200 主播大秀 website users and asked them to choose from the top moments over the past 15 years of 主播大秀 Online.

Of those surveyed 50% said their top moment was the launch of 主播大秀 iPlayer, 15% chose the launch of the 主播大秀 website in 1997, 8% said the 主播大秀's first truly at the London 2012 Games this summer and 5% the launch of websites for children of all different ages - and .

In 15 short years our websites are now at the heart of 主播大秀 broadcasting and have fundamentally changed news gathering and distribution, programme research and production and how our audiences share, interact, engage and get immersed in 主播大秀 content.

The pace of change is rapid - looking back just five years smartphones were in their infancy, there were no apps, tablets or internet-connected TVs - and part of the role of the 主播大秀 is to innovate at scale and bring the audience with us as the internet and digital platforms develop.

Just as the Queen's coronation in 1953 brought TV to mainstream audiences, the London 2012 Olympic Games this summer brought digital to audiences across the UK and around the world and set a new benchmark for innovation.

This is now the starting point from which we'll build in 2013 and beyond. We're looking ahead at an extremely exciting future just as we mark a milestone in our past.

I'd love to hear your thoughts and memories from the past 15 years in the comments on this blog and hear about where you think we may go in the future.

More information on the 15th anniversary of the 主播大秀's websites is available at the following links.

- .
- on the early days of online, and the decision to launch the 主播大秀's websites.
- A from 主播大秀 News Online with key moments from the history of the site.
- An overview of marking 15 years of the 主播大秀's websites.

Ralph Rivera is the Director of 主播大秀 Future Media.

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