主播大秀

Since its six months ago,  has been the home for new ideas from the 主播大秀. Eleni Sharp, Senior Product Manager at and for 主播大秀 Taster, runs through the highlights and learnings so far along with news on how suppliers can become involved with future projects.

主播大秀 Taster was designed to be a space to be experimental with new formats, talent and technology. Our intention was that 主播大秀 Taster would be filled with ideas from all around the organisation and we wanted audiences to come and Try, Rate and Share our new projects.

Taster ideas

We have now had over 50 ideas in 主播大秀 Taster from over 20 different teams across the 主播大秀 including Radio 1, 主播大秀 Three, Natural History Unit and iWonder.

We’ve seen a lot of experimentation with interactive video such as  featuring Idris Elba telling the history of the world from the beginning of time to now and , an investigative piece from Current Affairs featuring Radio 1 DJ BTraits, which looked at the tragic death of a young clubber in Manchester. We also recently launched , an interactive documentary about Callum who was left with memory loss after a near-fatal car accident.

New this month we have an interactive video with added gaming elements from the Natural History team called , which we produced with . It’s iPad only at the moment, but we have a mobile version launching very soon.

We have been working with on cutting edge sound technology in a pilot called  as well as the quiz we developed alongside , in which you can play against celebs to find out if you know more about Music than Chris Stark, Made in Chealse than Jamie Laing, or Sport than Jordanne Whiley.

These are all fantastic pilots that show how teams are continuing to use 主播大秀 Taster in order to explore new technologies and content formats and are collaborating with indies on some of these experiences. We also have our first pilot that enables user generated content coming in the next couple of weeks, which has been produced by 主播大秀 iWonder. I’m so pleased to see them on 主播大秀 Taster and look forward to seeing how they perform with audiences.

Get your idea onto 主播大秀 Taster

We are now so excited to be in a position to be able to invite suppliers to get directly involved with 主播大秀 Taster through Connected Studio. We are interested in ideas which target younger audiences and put out a call this month for immersive proposals aimed at 16-24 year olds.

We are looking for ideas that use the latest immersive media formats and technologies such as virtual reality, binaural audio and emerging gaming technologies, where audiences become part of the story.

You can find the full brief and how to get involved .

The platform and analytics

As part of us developing the Taster platform, we also developed an analytics dashboard alongside UK supplier .

It was important that we were not only trying out new technology and formats, but were also able to learn from them. Every pilot team has access to the dashboard which pulls in comscore data and the Taster API, as well as social data to help us really understand how audiences are using the ideas available in 主播大秀 Taster. This insight goes straight back into the 主播大秀 and means we are making informed decisions about what to spend time on and develop further.

We have also been busy developing the core platform which was built on AWS and uses the 主播大秀 CMS called . Since the launch we have made many data-driven changes to optimise how people use 主播大秀 Taster - for example we have been looking at increasing the level of participation as well as optimising the onward journeys and are currently working on a 'most popular' feature.

There are lots more collaborations and exciting projects planned, are we are looking forward to the next six months and beyond, so please continue to get involved and Try, Rate and Share our ideas.