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I’m Paul Buller, editor of the (CoP) website.

Our site is a free online learning resource for the radio, television and online production community offering , and from broadcasting innovators and experts.

This week we’ve got some really interesting examples of how big shows are engaging their viewers in brand new experiences online.

Starting with ITV’s , for their incredible live 40th anniversary episode.

For the show’s producers, the 40th anniversary offered all the usual high drama as well as a perfect opportunity to attempt a world first in social media and broadcast innovation – a produced entirely on location running alongside a .

Both experiences gave loyal Emmerdale fans a totally unique angle on the drama with video from behind the scenes broadcast live across the internet. The behind the scenes segments were shot using 11 strategically positioned minicams so online viewers could see the crew working and the actors being cued as the live drama went out on ITV1.

, the Ö÷²¥´óÐã’s live, interactive wildlife programme, has led the way in terms of audience engagement and cross-platform programming.

on how they’re constantly improving and expanding their brand – even after ten years – is a real testament to how the team have listened to their online audience and given them a chance to really get involved every step of the way.

Finally, as you’ll have seen elsewhere on these pages, the recent event held by the Ö÷²¥´óÐã was a great opportunity to learn about using the online world to tell your story.

Our intrepid team got stuck in and can bring you this interesting guide to as well as a featuring interviews with some of the key speakers on the day. Enjoy.

is an editor for the Ö÷²¥´óÐã College of Production website.