Making it in Music - two must-read PDFs
'10 Key Steps to Suceed in the Music Business' by Makeitinmusic.com
'Best Practices of the Online Promotion of New Musical Content' by Bas Grasmayer
We've been following on Twitter for a little while, and we recommend you do the same if you're looking for some expert tips and useful links about, well, making it in music. Ian Clifford and Amanda McGowan of set up their blog in March 2009 but claim 30 years of global music Industry experience between them.
They've put together a really useful PDF entitled 10 Key Steps to Suceed in the Music Business which you can just by joining their mailing list.
The on their blog is by a gent named . He's an International Communication Management student (read: thoroughly clever bloke) from Holland and is currently writing a thesis on the future of music distribution.
Bas has put together an incredible paper called 'Best Practices of the Online Promotion of New Musical Content' which compares the innovative ways in which five recent major releases were launched and marketed.
You're no doubt already familiar with Radiohead's groundbreaking 'pay what you like' approach to selling In Rainbows (if not, ?), but they aren't the only ones who've been making waves in the industry. Trent Reznor has had , and Bas's paper offers a case study on the release of Nine Inch Nails' Ghost I-IV, as well as albums by Groove Armada, Mos Def and Dangermouse and Sparklehorse.
It might sound a bit heavy, but it's a well written, easy to understand paper that's well worth a read. You can (1MB) or .
So there you go, plenty of bedtime reading for you. Of course, this kind of how-to-get-dead-famous-and-rich guide is nothing new. For a more tongue in cheek (or is it?) guide to making it in the music biz, track down a copy of the , a classic tome from 1988 in which they guarantee to reimburse the buyer in full if he/she hasn't achieved a number one single within three months of purchase. And don't forget we've produced some handy PDFs of our own for you to download for free from our Advice section.
Disclaimer: Ö÷²¥´óÐã Introducing isn't connected to any of the sites or individuals mentioned above; we're just providing these links because we think they're interesting and potentially useful to you. Message ends.
Comment number 1.
At 23rd Sep 2009, basgras wrote:Hi Richard! Thanks for blogging about my paper! :)
I just have a short correction. I get 'Baz' a lot whenever I come to the UK (I have a lot of relatives there), but it's actually Bas, which is derived from 'Sebastian' and is a very common name in The Netherlands.
Again, thanks for blogging about the paper. How can I follow you on Twitter? You can find me at
Greets!
Bas / @Spartz
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Comment number 2.
At 24th Sep 2009, rickbert wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 3.
At 24th Sep 2009, Ö÷²¥´óÐã_intro_rich wrote:Thanks, Bas, duly changed above. You can follow us on twitter.com/bbc_introducing
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