Jess Iszatt from 主播大秀 Music Introducing In London is this week's guest curator on the Introducing Mixtape - with a playlist of the London artists she tips for success in 2020. This is the episode broadcast on 主播大秀 Radio 6 Music at 2am on Monday 6 January 2020 - and in this edition you can hear:
DRY CLEANING, SORRY, JAMES VICKERY, WEYLAND MCKENZIE, CELESTE, SAN SCOUT, MATILDA MANN, ARLO PARKS, BEABADOOBEE, COSIMA, VC PINES, JIMOTHY LACOSTE, GREENTEA PENG, NORTH DOWNS, ATHLETE WHIPPET and LA
How to Listen...
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All music has been sourced from 主播大秀 Music's Introducing Uploader and start times below are for the podcast version of the show...
DRY CLEANING - Viking Hair [starts 00:00]
SORRY - Right (Round The Clock) [starts 04:41]
JAMES VICKERY - Pressure (ft. SG Lewis) [starts 07:52]
WEYLAND MCKENZIE - Hold On It’s Raining [starts 12:08]
CELESTE - Strange [starts 15:09]
SAN SCOUT - Sideways [starts 19:08]
MATILDA MANN - Nothing At All (ft. Lucy Lu) [starts 22:21]
ARLO PARKS - Angel’s Song [starts 54:31]
BEABADOOBEE- Space Cadet [starts 34:52]
COSIMA - Who Do You Love? [starts 28:19]
RECORDED LIVE AT 主播大秀 MAIDA VALE
VC PINES - Kinbaku [starts 26:20
GREENTEA PENG - Inna City [starts 40:27]
JIMOTHY LACOSTE - Finna Glow [starts 38:00]
NORTH DOWNS - Nightlife Blues [starts 44:20]
ATHLETE WHIPPET - Be Reborn (ft Olugbenga) [starts 47:13]
LA - Amore [starts 55:47]
PS for artists from Tom Robinson...
(1) WARNING: After getting airplay on 主播大秀 Introducing, you may get emails out of the blue from radio pluggers who have an impressive list of former clients. They'll say how much they like your record and offer their services. Typically something like:
"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"
Be warned: they don't actually think your music is special. They just hope you're inexperienced enough - and desperate enough - to give them your money in the hope of getting more airplay. Paying a complete stranger to try and get your music on Radio 1 - just because they happened to send you an email - is NOT a good use of your hard earned cash.
There are over a hundred music PR firms in the UK and they all have impressive client lists. Obviously some pluggers are really good and (equally obviously) some of them aren't. But trust me on this: the really good ones are too busy to spend their time emailing 主播大秀 Introducing artists to ask them for money.
In any case emerging artists usually get MUCH better results themselves than a plugger - just by targeting radio shows and DJs direct via social media. For suggestions on how to do your own music promotion see the at my Fresh On The Net blog (freshonthenet.co.uk).
And in any case radio probably isn't even the best goal to be chasing. One or two extra plays simply won't make much difference to the size of your fanbase, until that fanbase is up in the thousands. This early in your career, building a direct relationship with your audience is far, far more important than airplay. And unlike getting on Radio 1, building a fanbase for your music through Youtube and Instagram is something you can achieve yourself without spending any money at all.
The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up.
The best pluggers and PRs will charge a lot of money because they're good at their job. But (again) just because somebody charges a lot of money doesn't mean they're any good. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.
And however things pan out, don't forget to carry on uploading your new releases to 主播大秀 Introducing so that we can carry on supporting you as your career unfolds.
(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to 主播大秀 Introducing, to make it eligible for Introducing airplay...
Tom Robinson