Hello, it's Tom Robinson with this week's 主播大秀 Introducing Mixtape - broadcast on Monday 20 September 2021 on 主播大秀 Radio 6 Music. You can listen again for 30 days after broadcast via this link. It features an hour of handpicked tunes uploaded to the 主播大秀 Introducing website, consisting this week of:
YARD ACT, DRANG, HARRY EDWARDS, TIA CARYS, LADY BIRD, THE DEEP BLUE, ROXY GIRLS, COLOUR FORMATION, CHINTZY STETSON, THE KTNA, LIINES, RAFZ, POSTER PAINTS, TALK SHOW, SOFY, BITMAP, CEITIDH MAC, and DARCEY FLO
Why Subscribe?
This mixtape drops every Monday morning across all podcast platforms. If you subscribe on 主播大秀 Sounds via this link (or by searching "主播大秀 Introducing Mixtape" on any podcast app). The show will download automatically and be waiting on your phone at the start of each week.
Why buy?
If you do love any of these tunes as much as I do, please consider lashing out a pound and buying them from the artist pages below. The pandemic has been devastating for everyone working in music: income from gigs has dried up and bills still have to be paid. For grassroots artists operating on a shoestring, literally every quid you can spare will make a difference.
Playlist with start times for each track:
YARD ACT - The Overload [starts 00:10]
DRANG - Push [starts 04:10]
HARRY EDWARDS - I Hope You Hear [starts 07:05]
TIA CARYS - Hangman [starts 09:45]
LADY BIRD - Factory Fool [starts 12:20]
THE DEEP BLUE - He Said She Said [starts 15:35]
ROXY GIRLS - In the Drink [starts 18:55]
COLOUR FORMATION - I Like Your Shoes [starts 21:35]
CHINTZY STETSON - Fair Share [starts 23:25]
THE KTNA - Summer Never Dies [starts 27:20]
LIINES - Keep on Going [starts 31:10]
RAFZ - Clan [starts 34:00]
POSTER PAINTS - Never Saw It Coming [starts 37:40]
TALK SHOW - Underworld [starts 41:45]
SOFY - Strawberry Milkshake [starts 45:40]
BITMAP - Can't Get Over It [starts 50:10]
CEITIDH MAC - Dragons Out [starts 52:50]
DARCEY FLO - Blue and Green [starts 57:35]
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to 主播大秀 Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to 主播大秀 Introducing, to make it eligible for Introducing airplay...
Tom Robinson