Hello, it's Tom Robinson with another episode of the 主播大秀 Introducing Mixtape from 6 Music - 60 minutes of music from under the mainstream radar, uploaded direct to our network of local 主播大秀 Introducing shows by independent UK artists. This week we present:
TASHKEZAR, SWO, LUCY MAY WALKER, DIVORCE, MRL, SUPERLATIVE, TROUT, THANK, THE KTNA, EYESORE & THE JINX, MARIACHI LAS ADELITAS, PERSON, DOLORES FOREVER, FLOATING HOME, PUBLIC BODY, THE BOOKSHOP BAND, NIKA D, and PARADISE CIRCUS
This is the episode released on Monday 10th July 2023 and available via 主播大秀 Sounds for 30 days until Wednesday 9 August 2023. After the show drops you can also download & keep the audio permanently using any podcast app, or direct from our podcast page.
TASHKEZAR - Ew'aa
SWO (Secret World Orchestra) - So You Want to Be a Winner
LUCY MAY WALKER - Run Back 主播大秀
DIVORCE - Birds
MRL - Abscind Minded
SUPERLATIVE - Gangsters
TROUT - Gutter
THANK - Torture Cube
EYESORE & THE JINX - No More Nails
MARIACHI LAS ADELITAS UK - Intro
PERSON - Cherryade
DOLORES FOREVER - I Love You but You're Making Me Sad
FLOATING HOME - Plasterboard
PUBLIC BODY - Driven By Data
THE BOOKSHOP BAND - The Ghost Ship
NIKA D - Burn
PARADISE CIRCUS - Fly
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to 主播大秀 Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to 主播大秀 Introducing, to make it eligible for Introducing airplay...
Tom Robinson