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Editor's note: a brand new 6 Music show that's designed from the ground up to be interactive - it's even named after . The nerve centre for NowPlaying @6Music is the show's blog - SB

I think it's taken a while for 6 Music to find its niche but now it has really found a sound. You wouldn't find bands like Warpaint or Beach House - who have both been really big acts for us in the past year - on the A-list of any other station. We're all about alternative spirit. It can be many things; it can be an artist's sound and/or their influences. A great recent example has been the Jamie XX and Gil Scott-Heron track 'I'll Take Care of You'. It's been on the 6 Music A-list and is a fantastic example of what the network does best - it's a new act collaborating with a heritage artist both in alternative music to create something new.

I've been producing shows here for four and a half years and I'm just about to launch a brand new show with Tom Robinson on Friday nights (7-9pm) called Now Playing @6Music, which is all about the digital conversation with music. Music has never been more digital. A music fan will listen to radio but also probably look at blogs like .

They might well use a third-party music service like or to either play music or aggregate their tastes in recommending music, and they probably get their music news from an online source rather than a copy of . So the idea of this new show is to take part in this online music conversation. We're going to create a space once a week where people can share and recommend tracks related to the week's music news, and find out what's happening in the world of digital music. The show will be a weekly iteration of the activity going on 24/7.

I try to go to a couple of gigs a week to see what's out there and make my own judgement on bands who music PRs have 'plugged' to me. For example, there's a group I went to see last week called who a PR had pitched to do a 6 Mix - the other show I produce. They are quite hipster and signed to - which is James Murphy from LCD Soundsystem's label. On paper they look pretty good - they're on a very cool label and their music has an electro vibe about it - but, as a producer, I needed to see if they've got more legs than just a single.

To do this, I saw them play live with Cut Copy, gauged their popularity on social networking sites like Twitter and Facebook and was ultimately really impressed, so commisioned them to do a mix. It's all about thinking if they're a career band and, if they're not a household name yet and I'm offered them early doors (which we are at 6 Music), it's always worth seeing them perform to get a stronger sense of their talents and where they're heading. I don't want to get really excited about someone, put them on a show or argue to put their record onto playlist and then see them live and they're rubbish. In my position I've always got to think about bands in a broader sense.

Rowan Collinson produces Now Playing @6Music.

• Listen to the first programme on Ö÷²¥´óÐã Radio 6 Music at 1900 tonight.
• The picture shows Warpaint, in session for Radio 1 earlier this month.
• Interact with the show on the show's blog, via 6 Music's or the .