主播大秀

is an initiative set up by the 主播大秀 to support unsigned, undiscovered and under-the-radar artists, and from Monday January 10th will feature a new track from a 主播大秀 Introducing artist every week.

Guaranteed exposure on daytime Radio 1 is a significant opportunity for aspiring musicians, with millions of listeners set to hear their music. But it's not just the plays that will make a difference: the Radio 1 playlist is influential on a global basis, with music industry executives and radio programmers around the world keeping close tabs on the tracks we add each week.

So - how are we deciding who gets added? Well it all begins with artists uploading their tracks to us via .

Any UK artist or band can upload their music, which is then listened to by presenters and producers of their local 主播大秀 Introducing radio show. Local teams make recommendations to a panel inside Radio 1 that consists of DJs like , producers of In New Music We Trust shows and members of the Radio 1 playlist team. It's an efficient filtering system with the very best tracks from a wide range of genres ultimately earning a place on the playlist.

It has never been cheaper or easier to make and record music and there are literally thousands of artists around the UK who are striving to be heard. It's a very competitive business, and the biggest difficulty is actually being discovered.

主播大秀 Introducing is proving to be an effective way of surfacing the best new talent and having heard the first batch of artists we are going to support on the playlist, I'm personally very excited. I hope that some of them will follow in the footsteps of previous 主播大秀 Introducing stars such as , and . While there's no guarantee of success for anyone in the music business, this opportunity will definitely provide a brilliant first step on the ladder, and listeners hungry for new music will discover some great new artists.

George Ergatoudis is Head of Music for 主播大秀 Radio 1

• January 10-16 is 主播大秀 Introducing week on Radio 1 - find out what's in store on .
• The picture shows Oxford band . They'll be the first act added to - you'll hear their track Majesties Ranch on Radio 1 from Monday 10th January.
• Watch Fixers at T in the Park 2010.
• If you're making music, .
• Philippa Aylott is producer of the 主播大秀's . She's written about the process .