RAJAR: Ö÷²¥´óÐã stations stand out in strong quarter for digital radio
Post categories: Radio 4,ÌýRadio 4 Extra
13:41, Thursday, 2 August 2012
Rajar day - and another good quarter for Radio 4 and a particularly good one for Radio 4 Extra. Thanks to all programme makers for their work and do keep listening. Now let me hand over to Chris, the Radio 4 audience guru, for some details...
Chris Hutchings writes:"The latest RAJAR numbers are in and overall it's a solid quarter for Radio 4 and a record quarter for Radio 4 Extra.
Between April and June 10.52m adults tuned in to Radio 4 each week, 213,000 more than we saw in January to March and the 5th highest numbers we've seen under the current RAJAR methodology (since at least 1999).
On average listeners tune in for 11 hours and 55 minutes each week. Whilst down slightly on last quarter (something that is perhaps not too unexpected given the growth in the numbers tuning in), Radio 4 continues to have the most loyal listeners of any UK-wide station.
And looking at sister station 4 Extra, April - June saw the highest audience numbers to date, with 1.64m adults tuning in each week. Indeed, despite a strong set of numbers for other digital stations, 4 Extra remains the UK's No.1 digital-only station."
Gwyneth Williams is Controller of Ö÷²¥´óÐã Radio 4 and Ö÷²¥´óÐã Radio 4 Extra
Chris Hutchings is Research Manager, Audiences for Ö÷²¥´óÐã Audio and Music.
- From the Ö÷²¥´óÐã Media Centre: RAJAR: Ö÷²¥´óÐã stations stand out in strong quarter for digital radio
- (Radio Joint Audience Research) is jointly owned by the Ö÷²¥´óÐã and commercial radio trade body the . Participating listeners are asked to record their radio listening in quarter-hour time blocks for one week.
Comment number 1.
At 5th Aug 2012, Russ wrote:I did a post on the Radio blog indicating a healthy annual increase in time-shifted content, i.e. content not covered by RAJAR, for most of the network stations. Looking more closely at the figures, a crude comparison can be made of the number of time-shifted streams in relation to a station's official RAJAR 'reach' - and for this exercise, I've used the time-shifted quantities in weekly values, as this would seem to correspond with the Ö÷²¥´óÐã's now-favoured 'weekly browser usage'. (A better comparison would be with the time-shifted hours, but we don't know those.) The ratios of such weekly time-shifted quantities to total live reach are:
- All networks: 0.087
- Radio 1: 0.026
- 1 Xtra: 0.059
- Radio 2: 0.018
- Radio 3: 0.038
- Radio 4: 0.10
- Radio 4 Extra: 0.38
- Radio 5 live: 0.013
- Radio 5 live sports extra: 0.005
- 6 Music: 0.077
- Asian Network: 0.039
The amount of time-shifted hours in relation to live hours is thought to be still very small (overall 1% for all networks, rising to approx 5% in the case of Radio 4), and is more prevalent for speech content than it is for music. Nevertheless, just look at the standout figure for R4X. I don't think there is much doubt its real reach is actually a lot larger than the official RAJAR 'live' value.
Russ
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