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For a good cause...

David Kermode | 14:58 UK time, Friday, 17 November 2006

It's that time of the year again. The Ö÷²¥´óÐã's newsreaders jettison their double-breasted suits and power jackets and don something sparkling instead to show us a side of them we rarely (well, annually) get to see.

And if you don't like it, it's all in the name of charity, so you can shut up.

Well, that might be the traditional view. But of course, there are plenty of people who do feel uncomfortable, or worse and who find their toes curling at the sight of such frivolity.

And this is a forum to air such issues.

Surely, the news is the news? And the newsreader should be the newsreader? Ends. That's certainly a view expressed to me on many occasions and it's a view that's almost certainly shared by some in this building too (including, I suspect a number of our presenters).

So are we right to do it? Of course, I have an opinion. But before we get to that, let's look at the defence.

Children in Need has raised more than £400m for good causes since its creation. It seems to break its own record every year, raising ever greater sums. It brings people together in the name of fundraising, helping, in turn (and this bit will irritate some readers) the Ö÷²¥´óÐã to fulfil its role as a force for good in society.

I defy anyone to watch the piece we broadcast this morning about the little girl with Down's Syndrome who attends a voluntary group funded by Children in Need and not think that it is all worthwhile.

That said, do newsreaders really need to dress up as James Bond characters to make all of this happen?

Well, I would argue that as we're in the business of communication, yes they do. To communicate effectively, we have to look like we're fellow multi-dimensional human beings and this is a great opportunity, in the name of a good cause, to do that.

Have there been 'sketches' in the past that I thought misfired? Yes. Were they embarrassing? Certainly. But is there really any harm done? I don't think so.

In the Telegraph last week, her irritation at our newsreaders' antics. She said...

    "All we ask of these people is that they form proper sentences, speak in a clear voice and let us know what is going on in the world. It's so simple! Look at autocue, mouth words, then go home, please. Our relationship is over".

Many people will probably agree with her, but I don’t. If we replaced our presenters with the kind of person she describes above, we'd fail to communicate effectively to our audience. News presentation needs to be about so much more than the reading of words. It's about comprehension, tone, empathy, having a hinterland and a whole lot more.

And tonight, we'll see a whole lot more than the usual whole lot more. It may make you laugh, it may make you squirm. It won't land Bill Turnbull a job as the new Bond. But it will help raise lots of money for a good cause. And it is only one night of the year...

Comments

  • 1.
  • At 05:42 PM on 17 Nov 2006,
  • Pippa wrote:

If newsreaders did this every week, then it would be much more of a problem, I think. But as it is, there's a fairly manageable tradition evolved - doing it once a year doesn't make that much of a difference. In fact it's just a bit fo fun. So what if the strict "news mask" slips once a year? (just don't let any of your newsreaders go on stricktly come dancing again!)

  • 2.
  • At 06:07 PM on 17 Nov 2006,
  • Aaron McKenna wrote:

It is a bit of a fun for a very worthy cause. End of story, really.

  • 3.
  • At 10:44 PM on 17 Nov 2006,
  • anon wrote:

Good old millionaire celebrities queuing up to tell us to give yet more money but refusing to give any themselves and insulting anyone who points it out. Bono and Bob Geldof, I'm looking at your hypocritical selves.

  • 4.
  • At 11:20 PM on 17 Nov 2006,
  • colin, herts wrote:

'News presentation needs to be about so much more than the reading of words.'

Of course, David, in this day and age it needs to be about dancing and prancing.. donning suspenders or a catsuit.. singing badly, miming worse.. and generally doing anything other than reading the news.

You're absolutely right to say that a Friday night doing all the above is perfect preparation for telling viewers on Monday about, say, another massacre in Iraq or British soldiers dying in Afghanistan.

  • 5.
  • At 07:38 AM on 18 Nov 2006,
  • Susan Hibberd wrote:

And would the naysayers rather have a world without the spaghetti harvest or the Morecambe and Wise routine to There is Nothing Like a Dame?

The tradition of newsreaders joining in a sense of fun predates the first Children in Need telethon, David. All that's changed is that now they can appear on their own, without the comedians to provide the leads.

  • 6.
  • At 09:37 AM on 18 Nov 2006,
  • Elizabeth wrote:

I have made my donation to Children in Need. I just feel unable to watch the television on the night in question. I can see the merit in talented entertainers giving their services to the Ö÷²¥´óÐã. There are plenty of them who are quite unable to get any television air time. However, this love in that journalists have with each other is tedious.

While I am on the subject I hate the constant chatting amongst presenters about nothing that goes on during Breakfast. Chit chat and unnecessary false laughter is truly awful. Read the news and go home.

  • 7.
  • At 11:12 AM on 18 Nov 2006,
  • jenny wrote:

I’m not knocking CIN, it’s a good thing and without it many childrens lifes would be poorer. However, there’s a good argument that events like CIN, for all the good they do, simply paper over the cracks and let the people who should be dealing with problems facing children off the hook. Perhaps one year the Ö÷²¥´óÐã will dedicate an evening of their output to contrasting the life’s of the have and have nots…. Newsreaders could spend a few days living on the streets with homeless children to demonstrate they're multi dimensional human beings?

  • 8.
  • At 12:16 PM on 18 Nov 2006,
  • Sam wrote:

i have nothing against children in need in principle but i know how annoying it is for people how much it dominates the TV all night on the day.

IT would be nice to be able to turn on your TV and choose a channel that you don't get asaaulted by it if you don't want to see it. It doesn't bother me too much personally becuase i don't really watch the T.V but i know lots of people who moan about how theres 'nothing to watch' on children in need day, becuase it is very very boring TV. And it goes on and on and on......

  • 9.
  • At 03:50 AM on 19 Nov 2006,
  • James wrote:

I don't think there's anything wrong with newsreaders dressing up and playing a part like this. It show's that there's more to them than just the "serious newsman" side to them all. In fact, I look forward to the annual CIN debacle!

The other thing is... if newsreaders were to JUST read the news, we'd have never seen just how great a dancer Natasha Kamplinsky is - so it's not just CIN night that allows them to "let their hair down".

  • 10.
  • At 06:31 AM on 19 Nov 2006,
  • Alex Swanson wrote:

Your argument has two fatal flaws.

You claim that the Ö÷²¥´óÐã needs to the Ö÷²¥´óÐã to "fulfil its role as a force for good in society". But this is not the Ö÷²¥´óÐã's role. The Ö÷²¥´óÐã's role is to provide that quality media output which society requires but which privately-owned organisations cannot affford. Nothing more. Going further than that is an abuse of your financing. We would all, for example, like to see polio eliminated, but if my local parish council voted to organise a vaccination campaign in India, the councillors would lay themselves open to surcharges to pay for it, not because such a campaign would be a bad thing in itself, but because this is not what parish councils are for. Similarly, "Childran in Need" clearly doesn't fall under your remit.

As for "comprehension, tone, empathy" etc, that's complete rubbish. What you're saying is that the Ö÷²¥´óÐã should have lots of non-verbal communication from individual personalities, rather than being objective and factual. This is wrong in itself and is one of the things critics most object to as practice , because you use such things to put across personal points of views which are often based on emotion rather than fact, but which, being non-verbal, are deniable.

Both these problems arise from ego, from trying to elevate yourselves and your opinions above your role. You need more humility and to appreciate that you are paid to do a job not to indulge yourselves however worthy the cause.

Toe Curling, maybe. Fun, yes. For a good cause, definitely. Whilst this year's James Bond sketch was a misfire IMHO (the best was the Rocky Horror one from a few years back, closely followed by a take on the "Weapon of Choice" video), its good to see the newsreaders do their bit for charity. In fact, its one of the better bits of the night. Long may it continue.

  • 12.
  • At 05:03 PM on 19 Nov 2006,
  • Paul Armstrong wrote:

Disagree with your comments about newsreaders. Listening to Radio 5 in the morning it is easy to discern the views of the male presenter. In fact, his questions often seem like a statement of his opinion and the question, in his mind, is more important than (the often shorter) answer. Twenty years ago I would have been horrified by suggestions of replacement of the licence fee: not now I am afraid. Despite the clear cultural benefits of the Ö÷²¥´óÐã you are weakening respect and diminishing yourselves by how much news and politics you devote time to and how you present it. Your editorial team should take note: you are not meant to be an agent of social change and perception management even if you think you are right and the end justifies the means.

  • 13.
  • At 08:49 PM on 19 Nov 2006,
  • David Pearson wrote:

I disagree with Jan Moir. She should have said, 'look at autocue, THINK, mouth words. . '
With the Ö÷²¥´óÐã's paranoia that someone might switch off, I notice that the computer program that obviously produces so much of the script has dropped a full stop.
Hence, ' and welcome to the Six O-clock News it was announced today . . '

  • 14.
  • At 12:40 PM on 20 Nov 2006,
  • Mark wrote:

For those who don't like to see news readers on Children in Need the answer is simple, don't watch it.

  • 15.
  • At 12:58 PM on 20 Nov 2006,
  • John R wrote:

Sorry, but the annual newsreader sketches are usually self-indulgent twaddle. "See how funny we are?" they cry. "What's on the other side?" I cry back.

Good cause - yes.
Good television - no.

  • 16.
  • At 06:05 PM on 20 Nov 2006,
  • simon wrote:

It does of course raise the question of why isn't the Government doing much more to help these children in the first place?

  • 17.
  • At 02:18 PM on 19 Mar 2007,
  • Gareth wrote:

im all in favour of children in need i think its a great program for a good cause but the top gear part of the program i was appouled by as animal cruelty i am dead against and think the way them animals were treated was unnaceptable

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