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Dunstone deals again

Robert Peston | 07:08 UK time, Thursday, 8 May 2008

's great hero is Sir Richard Branson. And just like Branson, Dunstone never seems happy unless he is testing himself with some bold new business venture.

carphonewarehouse203.jpgThough its only a couple of years since Dunstone - which has ultimately paid off but wreaked some havoc on his company along the way - he is now reshaping his retailing operation.

He is calls its distribution operation - basically its stores - to of the US for £1.1bn.

Best Buy is a retailer from another planet, where everything is much much bigger.

It is four or five times the size of Carphone, with annual sales greater than £20bn and about a fifth of the US market.

It sells every conceivable electronics and electricals device from vast superstores, comparable in size to a large Tesco and much bigger than anything we have here.

It's the biggest customer for a number of computer manufacturers.

So it's big.

And it wants to be big in Europe.

Best Buy has chosen Carphone Warehouse as its partner in this European invasion because the two already work together in the US - where Carphone has developed an operation selling mobile phones within Best Buy's giant stores.

Dunstone, Carphone Warehouse's founder and chief executive, tells me that the jointly owned company wants to build as great a share of the European market as Best Buy has in the US.

Note that the ownership of Carphone Warehouse as a corporate entity remains unchanged. It is selling a half share in what it calls its distribution business, which operates 2,400 stores in nine European countries.

Best Buy is not buying any of Carphone Warehouse's broadband or telephony operation, which trades under the TalkTalk and AOL brands.

Carphone Warehouse will use the £1.1bn being paid by Best Buy to reduce its debt and invest in developing both the broadband and retailing businesses.

The deal comes at a time when trading is difficult in the UK for many retailers. The market leader in electricals and electronics retailing, DSG - the owner of Currys - has been having a particularly torrid time and has issued a couple of profit warnings since the start of the year.

But if is looking for a crumb of comfort, it could do worse than look at the precedent of WalMart's takeover of Asda in 1999.

That deal hasn't been a flop. But WalMart didn't transform grocery retailing in the UK - and in the years since WalMart arrived, Tesco has increased its lead over Asda.

That said, DSG's managerial reputation is not on a par with Tesco's.

And Dunstone is among the two or three most determined entrepreneurs I have encountered over many years.

Oh, and I almost forgot, this transaction shows that - in spite of the pervasive gloom across the retailing sector, and in spite of the credit crunch - not all retailers have descended into the kind of chronic depression that prevents them doing any kind of deal.

Some Carphone shareholders may grumble that Dunstone is selling this stake at the wrong point of the economic cycle and that he could have received a better price if he had waited till the good times return.

But he owns a third of Carphone and is not taking out a penny. Which is pretty good evidence of his conviction that in the coming years this tie-up will generate significant incremental profits.

Comments

  • Comment number 1.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 2.

    If you stand still you move backwards!!!

    Carphone has been clever to separate it's telecoms and insurance business from the sale as this brings all the ongoing recurring revenues to the group

    It will be interesting to see what Best Buy's money can bring to a purely retail business perhaps their deep pockets can make it a very uncomfortable time it's competitors

    What a lot of people don't know is that Carphone already accounts for 8% market share of the UK laptop market (despite only giving them away for a few months) and with the backing of a US giant and a widening range this market share could grow to unprecedented levels

    Well done Charles, one of the true knights of UK business

  • Comment number 3.

    Perhaps Best Buy can transform their appalling customer service.

  • Comment number 4.

    So it looks like Tiscali are definitely on the menu for CPW then...won't that transform them into the biggest player in the broadband market - thus realising Charles' dream of being bigger than BT?

  • Comment number 5.

    Hmm... Carphone Warehouse... a retail outlet where you can a buy a phone that you won't be allowed to use in your car. Time for a new name?

  • Comment number 6.

    A scintillating bit of strategic footwork.

    As consumer spending contracts, retail business turnover will plummet. Only retailers with a new or revived business model will weather it.

    One solution for retailers is to expand and diversify their product range, overnight. Another way is to get into any business other than retail.

    Carphone warehouse is doing both.

    By partnering Best Buy in its retail outlets, Carphone expands and diversifies its product range. But the strategic fit is also immaculate. It broadens the definition of what business they are in.

    This is likely to send electronic goods retailers across the spectrum into a tailspin.

    By retaining his non-retail subscription business, Dunstone moves to the business high-ground. To develop a cash cow in a growing segment of the economy is especially useful in deflationary times.

    Nifty.

  • Comment number 7.

    When I first heard this on the radio this morning I had my doubts. On closer inspection it appears that Dunstone has got himself a good deal: a nice injection of capital and a new partner to take his stores to the next level. It should be impressive.

    I shed no tears for DSG as Dixons had an awful reputation for customer service. As a consequence they have had to fall back on the historical emolience of Currys in order to maintain a face in the High Street.

    The WalMart take over of Asda made WalMart realise that there were better ways to run a supermarket than the model they operated in the US. I understand there was a management culture transfer from Asda to WalMart! Might even have saved their bacon!

  • Comment number 8.

    I would agree 100% with post 7 it appears an excellent move for both parties.

    Also as they have worked together for some time in the States it is likely that the are both fully aware of each others cultures and aspirations.

  • Comment number 9.

    It looks like the big American companies are buying British !

    I guess at least some people out there have an eye for quality...........

    How many more British companies will become American subsidiaries over the next few years ?

    Only time will tell.

  • Comment number 10.

    Nice work Charles.

    You have been my boss for a few years now and i must say you are a role model to aspiring enterprenuers like myself.... You've been there done that and still doing more! we are learning from you Charles...

    Cheers.

  • Comment number 11.

    Call out the instigator, because there is something in the air?

    2400 outlets, not debt and a few hundred million in the bank.DSG might be quaking but BT and Virgin will be a whiter shade of pale.

    Dunstone took on the mobile industry and won, he has taken on the fixed line industry and is all ready number 3, next step tiscali and their TV over IP license, watch out Sky, CPW is comming to a customer near you

  • Comment number 12.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 13.

    Dear Robert

    The bottom will fall out of the consumer market within the month, inflation is at 11.25% THE REAL RATE, and, the fact is the government are hiding the real figures to prvent the public from realising we ARE IN RECESSION, of that there is NO DOUBT.

    Create a new store as the bottom fall out of the market is good, the only way forward at some time is up, AND UP is now three years away.

  • Comment number 14.

    Charles Dunstone has cost me a lot of money not once, but twice. First time, it was my fault; I bought shares at the IPO for his mobile phone shop business. They tanked. The second time, he came in from the side, claiming to give away "free" Internet. It wasn't free, but the shares I held in a rival firm, Plus Net, tanked anyway. I lost money again thanks to him. Take a tip from me - this Dunstone bloke is like a black cloud - I loose money whenever he comes over. Be careful when he is in the vicinity, or you'll loose your money too.


  • Comment number 15.

    So it's Charles's fault your a poor share dealer? Stick to the lottery if you don't have the knowledge to deal in shares!

  • Comment number 16.

    "Some Carphone shareholders may grumble that Dunstone is selling this stake at the wrong point of the economic cycle and that he could have received a better price if he had waited till the good times return."

    Hopefully these shareholders realise that by the time 'the good times return', you are already too late.

    This is a great move by CD. Best Buy is such a powerful brand stateside and if they can translate some of their 'instore experience' to the CPW retail chain, the consumer will be a winner here.

    Key thing to watch out for will be increasing involvement with APPLE as CPW looks to bask in the glow of the IPOD/IPHONE halo effect and give Apple more space for ibooks, imacs etc etc in the new BB/CPW outlets.

  • Comment number 17.

    Experience of Best Buy in the US ........'you've bought it - it doesn't work ?- your problem'
    Experience of Carphone .......you've bought our service, it doesn't work? - your problem

    Doesn't look good when 2 companies who know and care little about customer service get together

  • Comment number 18.

    It will be interesting to see how they approach the market.
    Internet retailing has put a squeeze on prices and margins at large retailers with high costs because they own or rent large retail buildings.
    The extended warranty market has come under pressure in recent times also cutting profits.
    The good news is that if they buy to sell on to customers on a European scale that means good scales of efficency for purchasing when negociating with electronic companies.
    Hopefully the company will not try to take advantage of currency fluctuations to make excess profits, seeing as they would likely buy in Euros for all operations.
    If they were to sell via the internet and sell limited various stock in carphones current shops it could well prove a sucess.

  • Comment number 19.

    I agree with #18. CPW already have an established mechanism for mail order, either through store or online. I wouldn't surprised in the slightest to see large out of town Best Buy stores, with the high street CPW stores having a 'Best Buy Direct' type catalogue operation along side the traditional phone sales.

    That way you get the best of both worlds; A huge network of exisiting stores, with a huge range of products available (generally next day from the highstreet), and the pile them high retail park stores more suited to the likes of comet, currys and increasingly the supermarkets with stock available to take away there and then.

  • Comment number 20.

    # 15:

    If you think you can judge a dealer based on two trades, you'd better stick to dealing in marbles and picture cards, wizgti.



  • Comment number 21.

    Surely yesterday's bid for Tiscali reveals the rela motivation of the Best Buy deal. Share the risks of running a bricks and mortar retail business with someone alot bigger. Use their investment to build a bigger services business in broadband services where operational costs are much lower

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