THREE
is the magic number
Intelligent,
funny and relevant: Ö÷²¥´óÐã THREE offers a new voice to young adults
Press
pack available below
Video clips available below
Ö÷²¥´óÐã
THREE, television's boldest single investment in the future of Britain's
creative talent, brings a distinctive new voice to a generation
of young adults when it launches on 9 February 2003.
Intelligent,
funny and relevant, Ö÷²¥´óÐã THREE is unique. It is the only channel
aimed at people in their 20s and 30s which offers a genuinely mixed
schedule of quality British programmes, and reflects their complex
lives, concerns and interests.
Jana Bennett, Director of Television, said: "With its launch,
Ö÷²¥´óÐã THREE begins a journey to bring alive modern public service
values for a generation of young adults. As well as giving them
the best in entertainment, we want to help them navigate what is
happening to them, to the world around them and to the wider world.
"And navigation
of the Ö÷²¥´óÐã is a lot easier too now that we can count from ONE to
FOUR without hesitation, repetition or deviation. Ö÷²¥´óÐã THREE completes
the Ö÷²¥´óÐã's vision of a family of public service channels which, taken
together, offer something to please, interest and inform all of
the UK audience some of the time."
Outlining the
channel's first schedule, Stuart Murphy, Controller of Ö÷²¥´óÐã THREE,
added: "Ö÷²¥´óÐã THREE will be packed full of modern, radical, imaginative
and funny British shows. In every programme, whether it is science,
arts, comedy, current affairs, drama, news, documentaries or animation,
it will be Ö÷²¥´óÐã THREE's job to raise the creative game, and to be
constantly surprising and stimulating."
Developing
talent
"From
a comedienne who was working in Woolworths 18 months ago and an
ex Borstal boy who has found his voice as a journalist to the brilliance
of Dom Joly and Johnny Vaughan, Ö÷²¥´óÐã THREE is the only channel committed
to giving both new and known names the encouragement to experiment
with the unexpected," says Stuart Murphy.
Ö÷²¥´óÐã
THREE's commitment to developing talent can be seen in the launch
schedule in:
 ·
Burn It, a gripping and original drama from first-time
screen writer Matt Greenhalgh. Made by the award-winning Red Productions,
it is the story of three Manchester men discovering what it means
to hit 30, and realising that there might be more to life than just
their mates.
· 3 Non-Blondes, the first all-girl hidden
camera comedy show, filmed on the busy streets of Britain's cities.
With the combined talent of Tameka Empson, Jocelyn Jee Esien and
Ninia Benjamin, it's also the first all-girl stunt show starring
fresh black female comics. Ballsy, talented and absolutely fearless,
the girls take their character creations to the edge.
·
Jailed by the State is part of The Third Degree,
a current affairs strand which features a mix of story-led documentary,
investigations and analysis. David Akinsanya, now a journalist and
regular contributor to the strand, served time as a teenager in
Borstal for smashing up his former college.
In
Jailed by the State, David returns to the scene of his crime for
the first time. He tracks down his former gang members, and the
people he was in prison with, to find out whether jail put them
back on the straight and narrow too.
Jailed
by the State is the second Ö÷²¥´óÐã documentary about David's life -
the first, Raised by the State, was broadcast as part of the Black
Britain series in 2002.
· In his first show for the Ö÷²¥´óÐã and his first ever studio
show, This is Dom Joly gives viewers a minute's
lesson in how to play chess, features a range of guests and an in-depth
look at the Joly household through Dom's intimate video diary .
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Intelligent
and relevant
"Ö÷²¥´óÐã
THREE will also be distinctive in its commitment to imaginative
and intelligent programmes to suit the tastes and lifestyles of
the young adult audience. These programmes will look and feel different,
but their pace and style with not compromise their authority,"
comments Stuart Murphy.
·
Body Hits investigates the very nature of pleasure
and the biological pathways that drive people to excess. Viewers
discover the true effects of alcohol and drugs, or even overdoing
it at the gym, and the impact that they really have on the body.
It
is presented by Dr John Marsden, who is a senior lecturer in addictive
behaviour at the Institute of Psychiatry and has worked with both
the World Health Organisation and the United Nations.
· Julian Worricker, Sangita Myska and Tazeen Ahmad will present
and report for The News Show, Ö÷²¥´óÐã THREE's 15 minute
bulletin, every weekday at 7.45pm.
They
join a team of 27 dedicated journalists to deliver top national
and international news stories, as well as special reports for Ö÷²¥´óÐã
THREE viewers. The programme will also capture and analyse the day's
news agenda across broadcast, online and press outlets.
In
addition, 60 Seconds (currently on Ö÷²¥´óÐã CHOICE)
will provide Ö÷²¥´óÐã THREE viewers with an up-to-the-minute summary
of the latest national and international news on the hour, throughout
the evening, starting on the launch night.
·
Dreamspaces is a stylish series about modern architecture
and contemporary design. Each show will be made up of topical design,
a reflective look at some of the greatest modern architects, a visit
to see cityscapes and celebrities discussing their favourite buildings.
It
is presented by architect David Adjaye, Justine Frischman (ex lead
singer of Elastica) and architect/presenter Charlie Luxton.
·
Celebdaq is a unique interactive programme which
combines entertainment, business and news with the excitement of
real time share trading in some of the world's best known celebrities.
The
programme will be truly interactive with its content generated entirely
by viewers and players dictating movements on the Celebdaq exchange,
based on forecasting their column inches in agreed publications.
Presented
by former Ö÷²¥´óÐã business reporter Patrick O'Connell.
British
"In
contrast to other channels, Britishness will be found throughout
Ö÷²¥´óÐã THREE and I think will be one of its defining characteristics.
We want to reflect the lives of young people in this country –
the geographical contrasts and the ethnic mix which is part and
parcel of being young and British. The channel will always be seeking
shows which tread new ground with contemporary and caustic satire,"
said Stuart Murphy.
·
Based on the highly successful Ö÷²¥´óÐã Radio 4 series, Little
Britain comes to Ö÷²¥´óÐã THREE with its mix of character-based
sketches written and performed by Matt Lucas and David Walliams.
From
Vicky Pollard, the incoherent young offender, to Latymer Crown,
the masseuse from hell, all of modern Britain is here.
·
The successful chat show Johnny Vaughan Tonight
returns as an exclusive for Ö÷²¥´óÐã THREE's launch schedule. A fresh
team of roving reporters will be out and about investigating some
of modern British life's absurdities.
· The Fast Show's Swiss Toni – along
with his philosophy of comparing everything in life to making love
to a beautiful woman – comes to the channel with his own series.
Swiss Toni is written by and stars Charlie Higson.
· Ö÷²¥´óÐã THREE launches its own forum for recognising the icons
and visionaries of tomorrow in Underground 2003 –
The Ö÷²¥´óÐã THREE Awards. Trevor Nelson, together with a panel
of experts, showcases the work of Britain's newest artists, designers,
musicians, film-makers, fashion designers and architects and votes
the channel's own hall of fame.
·
Monkey Dust is a new cutting edge comedy animation,
created by an award winning team of writers and visualised by some
of London's finest animators. It enters a nocturnal world, inhabited
by its satirical targets, and ranges across the whole spectrum of
British society.
·
Steve Coogan's philosophising Mancunian lager lout Paul Calf returns
with his dead sophisticated sister Pauline for Paul and
Pauline Calf's Cheese and Ham Sandwich, a specially written
show recorded live at Liverpool's Neptune Theatre.
Jana
Bennett said: "In its tone, its creative approach and its personality,
Ö÷²¥´óÐã THREE carries the Ö÷²¥´óÐã's risk gene. At times it will chime with
a wider audience, and at other times it may surprise or shock. But
it would be even more of a risk not to give young adults a strong
and distinctive public service channel of their own."
Performance
against commitments in launch week:
·
94% of broadcast hours are made in the E.U. against a commitment
of 90%
·
91% of broadcast hours are 'specially commissioned' for Ö÷²¥´óÐã THREE,
against a commitment of 80%
·
38% of originated Ö÷²¥´óÐã THREE programmes will be Music & Arts,
Education and News & Current Affairs, against a commitment of
33%
·
35% of broadcast hours are Music & Arts, Education and News
& Current Affairs, against a commitment of 15%
·
40% of new programming comes from the independent sector, against
a commitment of 25%
·
6% of programming is acquired, against a commitment of no more than
10 per cent
Notes
to Editors
·
Ö÷²¥´óÐã THREE will launch with an evening's simulcast on Ö÷²¥´óÐã TWO on
9 February 2003.
·
For the first three weeks of launch, Ö÷²¥´óÐã ONE will showcase the very
best of Ö÷²¥´óÐã THREE programming late night on selected evenings. Post
launch period, Ö÷²¥´óÐã ONE will then continue to showcase the best of
Ö÷²¥´óÐã THREE one night a week late night all year round.
·
The channel will broadcast from 7.00pm until 4.00am each day.
·
EastEnders, which remains in its usual slot on Ö÷²¥´óÐã ONE, will premiere
each episode for a two week period on Ö÷²¥´óÐã THREE for launch. It will
then revert to the narrative repeat transmission pattern that has
played out on Ö÷²¥´óÐã Choice.
·
Ö÷²¥´óÐã THREE joins Ö÷²¥´óÐã ONE, Ö÷²¥´óÐã TWO, Ö÷²¥´óÐã FOUR, CÖ÷²¥´óÐã and CBeebies as
part of the Ö÷²¥´óÐã's portfolio of television channels.
·
Ö÷²¥´óÐã THREE, and the other Ö÷²¥´óÐã digital channels, will be available
free-to-air on digital satellite, cable and the new digital terrestrial
platform Freeview.
·
The proposals for Ö÷²¥´óÐã THREE were approved by the DCMS on 17 September
2002.
·
Pictures are available, for media use only, via the Ö÷²¥´óÐã Press Office.
The
Ö÷²¥´óÐã THREE press pack is available here, in , as a complete pack or by genres. You may require Adobe
Acrobat Software to read PDF files which can be obtained .
Full
Ö÷²¥´óÐã THREE press pack (633 KB)
Introduction
(21 KB)
Drama
(62 KB)
Entertainment
(66 KB)
Celebrity
Access Documentaries (10 KB)
Factual,
News and Current Affairs (116 KB)
Science,
Music and Arts (87 KB)
Animation
(40 KB)
Get
sneak previews and go behind the scenes with our exclusive video
clips. For help and advice on downloading these clips see the .
Burn
It - Watch clip >>>
Body
Hits - Watch clip >>>
Dreamspaces
- Watch clip >>>
Related
Stories
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THREE announces distinctive News and Current Affairs programmes
for the under 35s (23.01.03)
Ö÷²¥´óÐã
ONE and Ö÷²¥´óÐã TWO lend support to launch of Ö÷²¥´óÐã THREE (07.01.03)
Stuart
Murphy named first controller of Ö÷²¥´óÐã THREE (12.12.02)
Ö÷²¥´óÐã
THREE to launch on 9 February 2003 (19.11.02)
Ö÷²¥´óÐã
unveils new logo for Ö÷²¥´óÐã THREE (16.10.02)
Ö÷²¥´óÐã
welcomes approval for Ö÷²¥´óÐã THREE (17.09.02)
All the
Ö÷²¥´óÐã's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the Ö÷²¥´óÐã's eight television channels, as well as six Ö÷²¥´óÐã radio
networks.
The
soon to launch Ö÷²¥´óÐã THREE will become available as it goes on air.
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