Main content

The World of Sport

Evan Davis meets three of the sport sector's top business brains and hears how they reinvented Formula 1, snooker, darts and cricket, taking them to new and bigger audiences.

Evan Davis meets three of the sport sector's top business brains and gets them to share their stories of reinvention and the secrets of their industry. Evans hears from the darts, snooker and boxing promoter, Barry Hearn, who is also chairman of Leyton Orient and creator of the televised fishing contest, Fishomania. Former Formula 1 boss Max Mosley gives the inside story on how his sport became a hit in the Far East. And former managing director of IMG India explains how the Indian Premier League turned cricket into a showbiz sporting sensation.

Available now

30 minutes

Last on

Sun 28 Oct 2012 05:32

Evan Davis

Evan Davis
Evan Davis, presenter of The Bottom Line

Barry Hearn

Barry Hearn
Snooker and boxing promoter, Barry Hearn,聽is also chairman of Leyton Orient and creator of the televised fishing contest, Fishomania.

Max Mosley

Max Mosley
Former Formula 1 boss Max Mosley gives the inside story on how his sport became a hit in the Far East.

Tim Wright

Tim Wright
TIm Wright is the former managing director of IMG India.

Broadcasts

  • Thu 25 Oct 2012 20:30
  • Sat 27 Oct 2012 17:30
  • Sun 28 Oct 2012 05:32

Explore further with The Open University

Find out what can help to build sustainable organisations for better business.

Podcast