Pricing
Evan Davis and guests discuss pricing and the different strategies companies use to decide what to charge. Is it just a guess as to what they can get away with?
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan and his guests discuss the science of pricing goods and services. How do companies decide what to charge - and how much of it is educated guesswork as to what they can get away with?
In the studio are Roger Mavity, chief executive of the Conran Group; Rita Clifton, branding expert and former chairman of Interbrand; Scott Malkin, founder and chairman of Value Retail which owns the outlet shopping centre Bicester Village.
Producer: Ben Crighton
Editor: Innes Bowen.
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Evan Davis
Roger Mavity
Roger Mavity is the听chief executive of the Conran Group.
Rita Clifton
Rita Clifton, branding expert and former chairman of Interbrand.
Scott Malkin
Scott Malkin, founder and chairman of Value Retail which owns the outlet shopping centre Bicester Village.
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Broadcasts
Thu 1 Nov 2012 20:30主播大秀 Radio 4- Sat 3 Nov 2012 17:30主播大秀 Radio 4
- Sun 4 Nov 2012 05:32主播大秀 World Service Online
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The Bottom Line
Evan Davis hosts the business conversation show.
