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Do we take skin cancer seriously enough?

The advent of package holidays and the fashion for tans has seen skin cancer rates soar in Scotland since the 1970s, according to Cancer Research UK. The charity has launched a campaign to encourage people to look after themselves in the sunshine as their figures show about 18 people in every 100,000 in Scotland are now diagnosed with malignant melanoma annually. In the 1970s, the figure was only about four in every 100,000 people. Malignant melanoma is now the fifth most common cancer in Scotland and on average 1,200 people are now developing the most serious form of skin cancer every year - compared with about 190 in the mid-1970s.

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