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The Bottom Line - Marketing and Mess - 主播大秀 Sounds

The Bottom Line - Marketing and Mess - 主播大秀 Sounds

The Bottom Line

Marketing and MessMarketing and Mess

Released On: 13 Oct 2011

Available for over a year

Stephanie Flanders and guests discuss the art of marketing, and messiness in business.

Programme Website

Coming Up Next

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now playing
The Bottom Line
Marketing and Mess
Stephanie Flanders and guests discuss the art of marketing, and messiness in business.
30 mins
The Bottom Line
Producers or Parasites?
Evan Davis and guests discuss financial services - is the sector productive or parasitic?
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The Bottom Line
Product Proliferation
Evan Davis and guests serve up a smorgasbord of topics - from Ikea to proliferation.
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Special Relationship
Evan Davis and guests on key relationships and whether flat organisations work best.
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The Bottom Line
Business Bonds
Evan Davis and guests on what bonds mean for business and the trials of running airports.
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The Bottom Line
Ambition
Evan Davis asks his guests if now is the time for businesses to pursue big, bold ideas.
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The Bottom Line
Capitalism
Evan Davis and guests swap thoughts on capitalism and peaking in business.
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The Bottom Line
Automotive
Evan Davis and guests discuss the automotive industry and the pros and cons of a salary.
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The Bottom Line
Big Egos
Evan Davis and guests swap thoughts on start-ups and big egos.
30 mins
The Bottom Line
Young Entrepreneurs
Evan Davis asks three young entrepreneurs about their business headaches and hopes.
30 mins
The Bottom Line
Selling Expertise
Evan Davis and guests talk about selling expertise and religion in the workplace.
30 mins
The Bottom Line
Reinvention
Evan Davis asks his guests about reinventing a business and what to teach our children.
30 mins
The Bottom Line
Cock-ups and Conspiracies
Evan Davis and guests swap thoughts on corporate cock-ups and conspiracies.
30 mins
The Bottom Line
Leadership
Evan Davis and his guests discuss the essence of good leadership and dematerialisation.
30 mins
The Bottom Line
22/03/2012
Evan Davis and guests swap thoughts on making everyday executive decisions and stress.
30 mins
The Bottom Line
Ruthlessness
Evan Davis and guests discuss ruthlessness, and investing and selling in deprived areas.
30 mins
The Bottom Line
31/05/2012
Evan Davis and guests swap thoughts on the risks and opportunities in the global economy.
30 mins
The Bottom Line
07/06/2012
Evan Davis and guests swap thoughts on employment contracts and monitoring employees.
30 mins
The Bottom Line
14/06/2012
Evan Davis and guests discuss temptation marketing and the psychology of competition.
30 mins
The Bottom Line
21/06/2012
Evan Davis's guests compare their working days and discuss shareholder discontent.
30 mins
The Bottom Line
28/06/2012
Evan Davis and guests debate whether the market allocates capital to the right companies.
30 mins
The Bottom Line
05/07/2012
Evan Davis and guests discuss the evolution and hierarchy of brands, and consumer taste.
30 mins
The Bottom Line
12/07/2012
Evan Davis and guests discuss the business of infrastructure and media training.
30 mins
The Bottom Line
20/09/2012
Evan Davis and guests consider whether talk of the decline of Europe is exaggerated.
30 mins
The Bottom Line
Products
Evan Davis's guests discuss a product that has shaped the fortunes of their business.
30 mins
The Bottom Line
Boardroom battles
Stephanie Flanders and panel discuss boardroom politics and big companies versus start-ups
30 mins
The Bottom Line
Quality
Evan Davis and guests discuss quality and compare notes on their relative weaknesses.
30 mins
The Bottom Line
Overcrowded markets
Evan Davis and guests discuss overcapacity and how to ensure positive product placement.
30 mins
The Bottom Line
The World of Sport
Three of sport's top business brains share their stories and secrets with Evan Davis.
30 mins
The Bottom Line
Pricing
Evan Davis and guests discuss the different strategies companies use to set their prices.
30 mins
The Bottom Line
Financial Services
Evan Davis and guests consider how to reform financial services in the 21st century.
30 mins
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