What have evaluations proven about the value of drama and why should the global development community care about media that informs while it entertains?
Radharani Mitra reflects on how narratives influence ideas and behaviour, the serious potential of comedy and how neuroscience can help build the evidence base for communication's role in development.
India Country Priyanka Dutt discusses Majboor Kisko Bola! (Who are you calling helpless?), a project to prevent bonded labour, and what it taught her about her adaptive programming.