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Blog posts by year and monthSeptember 2017
Posts (3)
What the development sector can learn from audience segmentation
The commercial world has long used audience profiling to target consumers. Applying the techniques to our projects makes for better development interventions, says Sophie Baskett.
Six steps towards a more open media
On International Day of Democracy, James Deane sets out six ways in which a revival of public interest media could help improve accountability and foster transparency.
Look beyond numbers: we need to know why change happens
Data is king when it comes proving project impact. But to understand sensitive topics, Sonia Whitehead says nothing beats a well-designed research interview.