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THREE goes to Africa
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THREE travels across continents to broadcast a brave and unique
season of programmes getting under the skin of modern Africa as
the channel approaches its first birthday.
Based
around the African Nations Cup next January, Africa Kicks
is a fortnight of specially commissioned documentaries to complement
the football tournament which is coming next year from Tunisia.
 Launching
the winter season for Ö÷²¥´óÐã THREE, Controller Stuart Murphy says:
"It's essential Ö÷²¥´óÐã THREE reflects the modern world in a sophisticated
way. This winter we aim to do this with Africa Kicks,
using the African Nations Cup to bring an audience to quality, distinctive
factual programming about this remarkable continent.
"And
we aim to do it also with Towerblock Dreams, a
raw, disturbing series exploring the underbelly of British city
life through pirate radio and raves."
Among
the highlights are London-based photographer Perou capturing what
he sees as the contrasts that exist in Africa in A Picture
of Africa; journalist David Akinsanya, in The Rubber
Man, drives a truck of condoms through South Africa and
looks at why there are 1500 new HIV patients per day while Football
Magic sees John Simm investigating the phenomenon of the
juju man in African football.
African
Footballers' Wives follows a number of African players
who have moved to the European leagues such as Charlton Athletic
player Mark Fish and questions the cost of fame for them back home.
In
Nollywood Nick Moran travels to Nigeria to see
if it's possible to make a movie in three weeks. Casting and shooting
on the streets of Lagos, he gets to check out the workings of the
world's largest film industry after Hollywood and Bollywood.
Stuart
Murphy says: "I want the audience to get a sense of a modern, complex
Africa through these programmes. Ö÷²¥´óÐã THREE should be challenging
the perceptions of this vast continent and examine little known
aspects of African culture and politics.
"This
season demonstrates our serious intent in factual programming just
as we did with comedy in autumn."
Ö÷²¥´óÐã
THREE's comedy has proved to be a big hit with the audience with
Little Britain, Monkey Dust and
3 Non-Blondes all receiving huge critical acclaim
and all back for a second series.
 So
it's appropriate that the channel brings the latest work of Vic
and Bob to the screen. Vic And
Bob in Catterick is a type of road movie with two long
lost brothers, Carl and Chris.
Guest
appearances by Reece Shearsmith, Matt Lucas, Tim Healy and Morwenna
Banks complete what promises to be a new, British cutting-edge comedy.
Nighty
Night is a dark comedy drama series written by and starring
Julia Davis, with a guest appearance by Angus Deayton.
Eco-warriors
Cyderdelic are a radical trio with an anarchic agenda. While on
the road in their 'Ambience' – a converted ambulance –
Beetle, Su and Frogger were followed by Ö÷²¥´óÐã cameras during a quest
to spread their revolutionary message to anyone who would listen.
Continuing
the channel's commitment to developing new talent, Bunk
Bed Boys, Satay Night Live and Miss
Jocelyn are some of the new comedies aimed at giving new
or returning talent a chance to try out new formats and material.
Happy
Families is a season that looks at the issues facing young
parents today. With 69% of the channel's target audience (25-34
year olds) having children, it is a subject close to their heart.
Stuart
Murphy says: "Many young parents simply don't have a family support
network. Children are maturing quicker than before and there are
increasing demands on today's young parents.
"I
hope our season of programmes will reflect the reality of what it's
like for them and in some way help and support them."
Who
Rules the Roost? is an experiment with parents to see if
they can give up work and individually become full-time home carers.
They have no nannies or cleaners, just them and the children, 24
hours a day.
Parent
Trap reveals how adults cope with spending an entire week
in the company of their parents. Without exception, their parents
live with them, follow them to work, to the pub and on their dates.
 Clinical
psychologist Dr Tanya Byron faces up to some junior tantrums in
Little Angels, a series that offers help and advice
to four families experiencing difficulties with their children.
In
Shaun Ryder Comes Clean, film-maker Richard Macer
spends eight months with Shaun as he attempts to piece his life
back together.
Out
of rehab he has attempted to adopt a healthy lifestyle and wrestles
with the demands of fatherhood.
Meanwhile
he relocates to Australia to promote his new album and rejoin his
family who have helped him through his darkest days.
It's
a candid and sometimes blunt insight into his life with some telling
footage about the relationship with his family.
Bringing
new talent to the screen remains a key aim for Ö÷²¥´óÐã THREE.
Pulling
Moves is from a well known Belfast writer Pearse Elliott.
His first main drama for television follows the various scams of
four local lads whose main aim is to avoid real work.
The
topical issue of date rape is the subject of Playback,
a drama starring Keeley Hawes. A sensitive and serious topic, this
drama portrays what happens to a close bunch of friends when one
of them is accused of the crime.
On
a social mission for the everyday people of Britain, Sortitout-Man
and his sidekick Dave take on the individuals and institutions that
make life harder than it should be: the seaside town that won't
allow ice-creams to be sold on the prom; those who refuse to clean
up after their dogs and those who park in the disabled zone. They're
all in the sights of Sortitout-Man.
Former
foreign correspondent, Dom Joly ventures into documentary making
to present Powerbrokers, a series that considers
the legacy of people like Thatcher and Gorbachev.
He
examines the effect of their political decisions which can still
be felt today and tries to find out what made them the leaders they
were, what actually made them tick.
Outrageous
Fortune delves into the history behind some of the biggest
brands in the world. Bacardi, Nintendo and Disney have all been
created by powerful families, but it would seem some of them have
paid a high price for their fortunes.
Notes
to Editors
Performance
against commitments since launch:
•
94% of broadcast hours are made in the EU against a commitment of
90%
• 82% of hours are made for Ö÷²¥´óÐã THREE against a commitment
of 80%
• 22% of broadcast hours are Music & Arts, Education and
News & Current Affairs, against a commitment of 15%
• 40% of new programmes are Music & Arts, Education and
News & Current Affairs, against a commitment of 33%
• 6% of broadcast hours are acquired, against a commitment
of no more than 10%
• 45% of new programmes to come from Independents (by spend),
against a commitment of 25%
• 48% of new programmes to come from Independents (by hours)
against a commitment of 25%
General
channel figures:
•
Ö÷²¥´óÐã THREE share in all digital homes has averaged 2% in the target
age group of 25 – 34 years and 1.3% among all viewers since
launch
• More than 20 million homes have watched Ö÷²¥´óÐã THREE since
launch in comparison to 15.6m on Ö÷²¥´óÐã Choice
• Over 3.8 million viewers watch Ö÷²¥´óÐã THREE every week, based
on 15 minute reach
• Up to 23 November 3.3 million had watched Little Britain
with 1.1 million watching 3 Non Blondes and also 1.1 million watching
Monkey Dust
• Over 60 hours of Ö÷²¥´óÐã THREE output has been broadcast on
Ö÷²¥´óÐã ONE and Ö÷²¥´óÐã TWO
• 50% of Ö÷²¥´óÐã THREE's audience is under 34
• Ö÷²¥´óÐã THREE has been nominated for 31 awards and won ten in
its first 11 months for programmes including Monkey Dust, Little
Britain, 3 Non Blondes and Burn It
• Ö÷²¥´óÐã THREE has increased its share among ABC1 25 - 34's by
24% in its first 9 months (from 1.7% the month before launch to
2.1% now)
Press
pack
Africa
Kicks
Entertainment
Factual
Happy
Families
Drama
Current
Affairs
The
Ö÷²¥´óÐã THREE Winter season 2004 press pack is also available below
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Full
Ö÷²¥´óÐã THREE Winter season 2004 press pack (419
KB)
Africa
Kicks (160 KB)
Entertainment
(117 KB)
Factual
(48 KB)
Happy
Families (76 KB)
Drama
(31 KB)
Current
Affairs (30 KB)
Related
releases
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(04.12.03)
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Beckham,
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